Marketing Strategy Manager

Marketing starts with strategy, but great strategy starts with people.

We're looking for a Marketing Strategy Manager who combines extensive marketing experience, innovative thinking, and exceptional leadership to elevate both our clients and our strategy team. This role is responsible for developing comprehensive marketing strategies, leading integrated campaigns, establishing meaningful KPIs, guiding tactical execution, managing vendor relationships, and coaching strategists to become trusted marketing advisors.

The ideal candidate understands that successful marketing goes beyond good ideas. They know how to connect business goals to the right mix of digital marketing, mass media, direct mail, branding, community outreach, and lead-generation tactics. They understand the home trades, the seasonal nature of the industry, and the importance of turning marketing investments into measurable business results.

Success in this role comes from seeing opportunities where others see obstacles, challenging conventional thinking, and inspiring others to take ideas from concept to execution. You'll spend as much time developing people as you do developing marketing strategies, creating an environment where curiosity, collaboration, accountability, and continuous improvement become part of everyday work.

What You'll Do

Strategic Leadership

• Lead the development of comprehensive marketing strategies aligned with each client's business goals, revenue targets, and long-term vision.
• Build integrated marketing plans that combine digital marketing, branding, mass media, direct mail, email, social media, community outreach, and customer retention.
• Recommend the right marketing mix based on business goals, budget, audience, seasonality, competition, and expected ROI.
• Develop strategic roadmaps that move ideas into measurable results.
• Challenge conventional thinking while ensuring recommendations are practical, intentional, and aligned with client objectives.
• Continuously improve strategic processes and frameworks that elevate the department.

Marketing Strategy & Performance

• Lead integrated marketing campaigns from planning through execution, optimization, and reporting.
• Establish campaign goals, messaging, budgets, timelines, target audiences, and meaningful KPIs.
• Analyze campaign performance using lead quality, conversion rates, booked calls, ROI, revenue, customer retention, and other business metrics.
• Guide strategists in translating data into proactive recommendations.
• Provide strategic direction across SEO, paid media, websites, email marketing, CRM campaigns, content marketing, social media, direct mail, television, radio, streaming, reputation management, and community outreach.
• Apply home service marketing expertise to seasonal demand, memberships, replacement marketing, recruiting, financing, and customer retention.
• Stay informed on emerging marketing trends, AI, technology, and consumer behavior.

Vendor & Budget Management

• Build strong relationships with media partners, digital vendors, printers, technology providers, and other marketing partners.
• Evaluate vendor performance, proposals, and campaign recommendations.
• Review and oversee client marketing budgets.
• Recommend budget allocations based on performance, seasonality, business goals, and ROI.
• Identify opportunities to improve efficiency, value, and campaign effectiveness.

Team Development

• Coach and mentor strategists through one-on-one meetings, campaign reviews, strategy sessions, and constructive feedback.
• Help team members strengthen marketing knowledge, strategic thinking, client leadership, and confidence.
• Encourage independent problem-solving by asking thoughtful questions rather than simply providing answers.
• Foster a culture of accountability, collaboration, curiosity, and continuous learning.
• Create development opportunities that elevate the team's overall expertise.

Client Leadership

• Serve as the senior strategic advisor for Lemon Seed's highest-value clients and all rebranding projects.
• Lead complex client presentations, quarterly reviews, annual planning sessions, and strategic conversations.
• Advise clients on marketing investments, campaign strategy, budgets, messaging, and performance.
• Build trusted relationships through proactive recommendations, clear communication, and measurable results.
• Support strategists during challenging client situations while maintaining confidence and trust.

Innovation & Cross-Department Leadership

• Generate new ideas that improve client results and internal processes.
• Encourage thoughtful experimentation while maintaining high standards of quality and execution.
• Partner with Creative, Digital, Sales, Operations, Leadership, and outside vendors to ensure strategic alignment.
• Help remove roadblocks, improve collaboration, and keep projects moving efficiently.
• Ensure campaigns move smoothly from strategy through execution while maintaining Lemon Seed's standards.

How You'll Show Up

• Inspire confidence through your leadership, communication, and marketing expertise.
• Generate innovative ideas that improve both client outcomes and internal processes.
• Think strategically while understanding the details required for execution.
• Use data, experience, and sound judgment to make recommendations.
• Motivate others to take ownership and move ideas into action.
• Build trust through consistency, preparation, and follow-through.
• Continuously raise the standard for strategic thinking across the agency.

What Success Looks Like (KPIs)

• Strategists grow into confident, independent marketing advisors.
• Client strategies consistently align with business goals and produce measurable results.
• Campaigns are built with meaningful KPIs and measurable ROI.
• Marketing budgets are strategically allocated across the right channels.
• Client satisfaction and retention continue to improve.
• Cross-department collaboration results in smoother project execution.
• The strategy team becomes a trusted resource for clients and internal teams.

What We're Looking For

The ideal candidate is someone who:

• Has extensive experience developing integrated marketing strategies.
• Understands both high-level strategy and day-to-day marketing execution.
• Has strong knowledge of digital marketing, branding, mass media, direct mail, and customer retention.
• Understands the home trades and the unique marketing challenges of local service businesses.
• Loves solving problems and creating new ideas.
• Naturally motivates and develops others.
• Uses data to guide decisions and improve performance.
• Builds trust through clear communication and genuine leadership.
• Thrives in a collaborative, fast-paced agency environment.

Qualifications

• 5+ years of progressive marketing experience in an agency, multi-client, or home services environment.
• 3+ years of experience leading and developing marketing professionals.
• Proven experience developing and executing integrated, multi-channel marketing campaigns.
• Strong knowledge of digital marketing, branding, mass media, direct mail, customer psychology, and business strategy.
• Experience marketing for HVAC, plumbing, electrical, roofing, restoration, or other home service businesses strongly preferred.
• Experience establishing KPIs, managing marketing budgets, and using analytics to drive strategic decisions.
• Experience managing vendor relationships and third-party marketing partners.
• Experience leveraging AI to improve strategy, campaign execution, and operational efficiency.
• Exceptional communication, presentation, analytical, project management, and leadership skills.
• Experience with CRM, analytics, marketing automation, and project management platforms (Function Point preferred).

Location & Authorization Requirements:
This is a remote role, but candidates must be physically located within the United States and possess current, valid US work authorization. We are unable to sponsor visas or hire individuals residing outside of the United States for this position.

Details

• Full-time
• Standard working hours are 8:00 AM to 5:00 PM Central Time (CT), Monday through Friday
• Starting Salary: $70,000–$115,000, based on experience

Zesty Perks

• Medical, dental, and vision coverage, with Lemon Seed paying 75% of employee medical premiums
• Company-paid life insurance & AD&D
• 401(k) with up to a 4% company match
• 80 hours of paid time off each year, increasing with tenure
• At least 11 paid holidays, including your birthday
• Paid parental leave for eligible employees
• 2 hours of Flex Time each month
• Christmas Club savings program
  

Why Lemon Seed

Lemon Seed Marketing partners with home service companies across the country to grow brands into legacies.

We're looking for a leader who believes great strategy isn't just about having the right answers—it's about asking better questions, inspiring others to think differently, and developing a team that continually raises the standard. If you're energized by solving complex marketing challenges, building exceptional people, and helping businesses grow, we'd love to meet you.