Marketing Strategist - Financial Solutions

**MUST RESIDE IN THE ATLANTA, GA AREA**      Work at Home Opportunity

Marketing Strategist - Financial Solutions - Full-time 

BELAY is a growing and vibrant, Atlanta, GA-based company that offers virtual staffing solutions in the areas of Virtual Assistants, Marketing Assistants, and Financial Specialists. We are a fast-paced team of high performers that work extremely hard but also know how to have a great time. Culture is a top priority and our values are lived out daily.

Who is BELAY? Click here and enjoy!

Below are the position requirements.

Job purpose  

The Marketing Strategist - Financial Solutions drives the omni-channel strategy for Fully Accountable’s Financial Solutions service offerings, managing campaigns that attract, engage, and convert prospects from first touch through signed agreements. This role sits on the BELAY marketing team and is the main connection between the Fully Accountable brand and team to the BELAY brand and team. By developing innovative marketing across channels, including social, email, SMS, webinars, ads, and long-form resources, this role increases revenue, strengthens brand authority, and expands awareness of Fully Accountable as a leader in outsourced solutions.

Duties and responsibilities

As a BELAY/Fully Accountable Corporate Team member, you will professionally represent the company in all virtual and in-person interactions. You are expected to exemplify our mission, vision, and core values daily, fostering a collaborative and positive team environment.

Financial Solutions Content Strategy 

• Develop deep subject matter expertise in Fully Accountable’s service offerings from a marketing perspective by leveraging sales calls, discovery conversations, client interviews, and internal resources to clearly articulate client value, outcomes, and use cases.
• Partner with Marketing leadership and Fully Accountable leadership to define and execute annual and quarterly lead acquisition strategies aligned to business objectives.
• Collaborate cross-functionally with BELAY marketing channel owners, sales, creative, business development, and leadership to develop high-impact, integrated campaigns that drive awareness, engagement, and conversion.
• Own and maintain a content calendar in partnership with the Fully Accountable Leader, aligning deliverables to campaign milestones, buyer journeys, target personas, and key business events.
• Lead the organic social media strategy and execution for the Fully Accountable brand, ensuring consistency with brand positioning and campaign priorities.
• Provide creative direction and selective execution across marketing assets, including case studies, landing pages, blogs, ads, videos, webinars, event presentations, email, SMS, and long-form content.
• Use analytics, dashboards, and reporting to track performance, identify trends, and continuously refine content and campaign strategies.
• Stay current on content and brand marketing best practices, industry trends, and benchmarks, with a focus on financial services, CPG, and tax preparation marketing.
• Monitor growth- and sales-related KPIs, delivering regular performance insights and recommendations to marketing leadership.
• Serve as the primary marketing point of contact for external vendors, including Google, creative, and web partners, representing the Fully Accountable service line.
• Manage content strategy integration to ensure long-term brand alignment and consistency across channels and initiatives.

Qualifications

This role requires a motivated and trustworthy self-starter with strong communication and technological skills who thrives both independently and on a team. Our ideal corporate team member is flexible, creative, well-organized, and ready to roll up their sleeves to get the job done!

• Bachelor’s degree or equivalent work experience
• Three or more years of experience in content creation for a brand
• Proven track record of developing and executing content strategies that drive lead generation and pipeline goals while effectively supporting multiple buyer personas
• Deep understanding of omni-channel content distribution, especially across paid search, paid social, SEO, and video
• Experience collaborating with cross-functional stakeholders, including sales, product, and executive leadership
• Familiarity with marketing tools like HubSpot, SEMrush, Google Analytics, and paid ad platforms is a plus

Working conditions

BELAY Corporate offers full-time remote work, requiring a dedicated, distraction-free home office for standard Monday-Friday business hours, with occasional travel for some roles. As a full-time, exempt W-2 employee, you'll join a vibrant, award-winning company culture where you're a valued, engaged team player in a thriving organization.

Physical requirements

This position does not have any physical requirements at this time.

Salary range