Marketing Specialist, Social Media

Strategic Education, Inc. is looking for a Marketing Specialist, Social Media to join our US Higher Education Brand Team. The ideal candidate will have a passion for social media, user engagement and community development through social channels. They will work with the Marketing Manager, Social Media to manage a brand’s online reputation by collaborating with internal and external partners in an effort to reach business objectives.

Essential Duties and Responsibilities:

Community Management

• Lead the day-to-day community management of each brand’s social media platforms with support from agency. This includes monitoring conversations on paid and organic social content, about or related to the university questions externally and privately, and escalating issues as needed.
• Partner with internal teams including legal, PR, academics, enrollment, product marketing, and more to develop appropriate responses, resolve issues, answer questions, and escalate concerns that arise on social media channels.
• Leverage social listening tools to regularly to monitor conversation on external channels about the university and flag emerging opportunities or issues.
• Keep a pulse on positive mentions and engagements to leverage impactful UGC moments for content strategy.

Social Strategy Execution

• Support the Marketing Manager, Social Media in the creative development of the university’s broader organic social media strategy, including partnering with external creative agency.
• Manage the crowd sourcing strategy for obtaining student and alumni testimonials, and faculty voices to support overall social content initiatives.
• Support testimonial approval process through outreach to students/alumni and thorough vetting through internal and external channels
• Monitor social trends  and proactively pitch ideas for timely, relevant content.
• Support in publishing, boosting, and measuring performance of social content as needed.

Job Skills:

•  Knowledge of social media (Facebook, Instagram, LinkedIn, YouTube and TikTok).
• Demonstrated communication skills and ability to problem solve and partner across the organization.
• Displays autonomy, independent judgement, and decision making.
• Strong organizational skills and ability to manage and prioritize multiple projects based on business needs.

Work Experience:

• Requires 1-3+ years of marketing and/or social media experience or subject matter expertise. Other relevant work experience may be accepted in lieu of subject matter expertise. 
• Experience in community management and audience engagement, including issue resolution and cross-team collaboration.

Education:

• Bachelors Degree

Other:

• Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%). 
• Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
• If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
• Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
• Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered. 
• Able to access information using a computer.
• Other essential functions and marginal job functions are subject to modification.

SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.

Careers - Our Benefits, Strategic Education, Inc

SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary.  The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.

$49,600.00 - $74,400.00 - Salary

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.