Marketing Specialist - Remote (Eastern Time Zone +/- 2 Hours)

About Twinstake

Twinstake is the leading institutional staking provider which combines unparalleled knowledge and experience in the institutional market with deep crypto expertise and cutting-edge technology.

We stand out in:

• Compliance and Risk Mitigation
• Non-custodial Solution
• Enhanced Reporting and Data
• Optimised Performance
• Premier Service
  
  

About the role:

We’re looking for a Marketing Specialist to support and execute day-to-day marketing initiatives across channels. This role is ideal for a versatile, hands-on marketer who enjoys wearing multiple hats: creating content, managing campaigns, analyzing performance, and collaborating cross-functionally to support growth.

The Marketing Manager plays a critical role in helping bring marketing strategies to life while maintaining consistent brand messaging and supporting sales and business objectives.

What you will contribute:

Campaign Execution

• Support the development, execution, and optimization of integrated marketing campaigns across digital, email, social, and events
• Assist with campaign timelines, asset coordination, and go-to-market execution

Content Creation & Management

• Write and edit marketing copy for social media, email campaigns, blogs, landing pages, and internal materials.
• Manage content calendars, social media, and assist with posting and community engagement
• Update and maintain website content through the CMS

Digital Marketing Support

• Assist with SEO initiatives, keyword research, and on-page optimization
• Support paid marketing efforts (PPC, social ads) including setup, monitoring, and reporting
• Help execute email marketing campaigns, including nurture flows and basic automation

Research & Analytics

• Track and report on campaign performance using tools such as Google Analytics
• Monitor KPIs including engagement, traffic, leads, and conversions
• Conduct market and competitor research to inform campaigns and content

Collaboration & Sales Support

• Work closely with sales, product, and design teams to ensure consistent messaging and lead support
• Assist in developing sales enablement materials and campaign follow-ups

Brand & Asset Management

• Help maintain brand voice and visual consistency across all marketing materials
• Organize and manage marketing assets and documentation

Project Coordination

• Manage multiple projects simultaneously, tracking deadlines and deliverables
• Support marketing planning and execution with strong attention to detail
  
  

What you bring:

• A bachelor’s degree in marketing, communications, or a related field- or equivalent practical experience from diverse backgrounds
• 3+ years of hands-on experience in a marketing role, with exposure to multiple marketing functions, welcoming varied career paths
• Familiarity with social media management tools and content scheduling; experience with CMS platforms and basic website updates
• Working knowledge of Google Analytics and marketing performance tracking; proficiency in Microsoft Office or Google Workspace
• Effective written and verbal communication skills; well-organized with solid attention to detail.
• Adaptable, proactive, and comfortable working in a fast-paced environment; collaborative mindset with a hands-on, resourceful attitude

What makes you stand out:

• Experience supporting marketing for startups or small teams
• Exposure to marketing automation tools (HubSpot, Marketo, etc.)
• Basic understanding of SEO, paid media, or CRM systems
• Experience with design tools such as Canva or Adobe
  

What we offer:

• Exposure to cutting-edge cryptocurrency and blockchain technologies
• Opportunities for internal growth and professional development
• Competitive compensation, benefits, and perks
• Flexible hybrid working arrangements
  
  

Twinstake is an equal-opportunity employer. We value and respect every individual who joins our team. At Twinstake, we are committed to fostering a transparent, inclusive, and non-discriminatory recruitment process and work environment where everyone has the opportunity to thrive.