Marketing Specialist II - Education Services

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

 

As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.

The Marketing Specialist II – Education Services supports marketing execution for FACTS Education Services, including professional development, instructional services, coaching, and federal funding consulting.
Working closely with the Product Marketing Lead, this role helps bring campaigns to life, supports sales enablement efforts, and ensures schools clearly understand how FACTS partners with them to strengthen student outcomes and educator growth.
This is an execution-focused role for someone who thrives in a collaborative, mission-driven environment and enjoys turning strategy into polished, high-quality deliverables.

JOB RESPONSIBILITIES:
1.   Increase awareness of FACTS Education Services programs by supporting execution of customer engagement strategies, including webinars, conference marketing, school outreach campaigns, and federal funding awareness initiatives.
2.   Partner with Sales, Regional Vice Presidents, Education Services leaders, Product Marketing, and other internal stakeholders to coordinate marketing efforts that support school outreach and pipeline growth.
3.    Assist in developing and maintaining campaign briefs for Education Services initiatives, ensuring clear objectives, messaging alignment, and defined deliverables. 
4.   Support planning and logistics for conferences and events including preparation of marketing materials and coordination with internal teams.
5.  Collaborate with Content Marketing and Creative teams to develop marketing materials such as one-pagers, sales presentations, landing pages, email campaigns, and promotional assets that clearly communicate program value.
6.   Review creative deliverables prior to stakeholder approval to ensure factual alignment with program offerings and brand consistency.
7.   Support updates to website content, sales materials, and digital assets to reflect current Education Services offerings and positioning.
8.  Assist with production of email, social, and digital campaign elements supporting professional development, instructional services, and coaching programs.
9.   Work cross-functionally with Sales and Sales Operations to identify opportunities for customer-focused campaigns tied to seasonal needs such as Title consultation cycles, back-to-school planning, and mid-year intervention support.
10.   Support campaign performance tracking by compiling results, assisting with post-campaign reporting, and participating in debrief discussions with stakeholders.
11.    Assist in preparing event and webinar follow-up materials, surveys, and summary reports to inform future marketing efforts.
12.  Conduct secondary research on K–12 education trends, federal funding updates (Title I–IV), and professional learning best practices to support messaging and positioning efforts.
13.   Maintain awareness of emerging trends in education marketing, school leadership development, and professional learning to help inform campaign opportunities.
14.   Leverage marketing technology platforms appropriately to ensure efficient execution, accurate tracking, and consistent communication across campaigns.

***Pay Range for this role is $70,000 - $75,000

EDUCATION: 

Bachelor’s Degree required.
Degree in Marketing, Communications, Education, or related field preferred.

EXPERIENCE: 

• 2+ years of marketing, communications, or related experience required
• Experience in K–12 education or working with schools strongly preferred
• Marketing technology experience preferred (CRM, email platforms, webinar tools, project management systems)
• Ability to manage multiple projects and priorities in a fast-paced environment

COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:
1.    Excellent project management and organizational abilities, with a focus on delivering high-quality results.
2.    High level of verbal, presentation and written communication skills required.
3.    Strategic experience and judgment to plan and accomplish goals.
4.    Ability to prioritize and perform a variety of tasks in high pressure environment.
5.    Wide degree of creativity.
6.    Ability to handle a high volume of projects.
7.    People leadership and decision-making skills.
8.    Excellent customer service skills.
9.    Strong problem-solving skills.
10.    Ability to work independently or in a group.
 

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone.  

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or corporaterecruiting@nelnet.net.

Nelnet is a Drug Free and Tobacco Free Workplace.