Marketing Specialist

About the Role 

Validity is hiring a Marketing Specialist to own the execution of our webinar and in-person event programs, while also supporting broader campaign execution across email, paid, and content channels. This role sits on our Growth & Lifecycle Marketing team, reporting to the Demand Generation Manager. Working closely with the Demand Generation Manager on strategy, you’ll help keep every touchpoint - from webinar registration email to lead nurtures – aligned to the team’s campaign themes and goals.   

This is a hands-on, execution-focused role for someone with 2-3 years of experience in a similar role at a B2B, SaaS organization who thrives owning both event execution and multi-channel campaign support. 

Team Dynamic 

• Growth-Minded and Team-Oriented - Consistently pushes to develop their own skills while contributing to the team's collective success.  
• Intellectual Curiosity - A strong desire to learn and understand and ask thoughtful questions.  
• Critical strategic thinking - The ability to find and synthesize information, apply logic to problems, and quickly analyze information to provide a recommendation. 
• Coachability - You are humble, acknowledge strengths and weaknesses, and take feedback well.  
• Self-starter - You can work independently and with a team as necessary to execute against deadlines.  
• You have a passion for creating events and experiences that drive real pipeline.  
• Curious about and comfortable adopting AI tools to work smarter and move faster. 

Position Duties and Responsibilities 

Campaign Support 

• Assist the Demand Generation Manager in executing integrated campaigns across email, paid, and web - coordinating with the teams building emails and landing pages, QA'ing links and tracking, and aligning launch timing across channels. 
• Help maintain the campaign calendar, ensuring event promotion and always-on campaign sends don't collide or cannibalize send volume. 
• Support campaign asset coordination with Content and Brand (briefs, copy edits, asset requests) to keep event and campaign creative consistent with theme. 
• Occasionally support content, testing, or lead-routing tweaks in Qualified, our website chatbot platform, as needed. 
• Partner with Marketing Ops on campaign logistics, using Salesforce knowledge to support report & campaign builds, lead follow-up, and tracking. 

Webinars 

• Partner with the Growth & Lifecycle team to shape webinar strategy and topics, keeping messaging aligned with broader campaign themes.  
• Lead pre-event promotion across email, paid, and social channels.  
• Manage event set-up and execution using platforms such as Zoom and Wistia.  
• Own post-event follow-up, including drafting and coordinating marketing emails and building Outreach sequences for the Sales team. 

In-Person Events/Trade Shows  

• Partner with the Demand Generation Manager on event strategy and selection, keeping messaging aligned with broader campaign themes.  
• Partner with the Demand Gen Manager to maintain and track the trade show budget.  
• Lead pre-event promotion across email, paid, and social channels. 
• Travel to in-person events as needed to support on-site execution. Manage event set-up and on-site execution.  
• Own post-event follow-up, including drafting and coordinating marketing emails and building Outreach sequences for the Sales team. 

Reporting and Performance Tracking  

• Assist in tracking and reporting on key performance metrics across webinars, trade shows, and broader campaigns - including registration, attendance, engagement, and pipeline generated vs. influenced.  
• Partner with the Demand Generation Manager to maintain dashboards and reports that show event ROI and inform future event strategy.  
• Provide regular performance updates and recommendations to the Demand Generation Manager, using data to identify what's working and where to adjust. 

Required Experience, Skills, and Education 

• Experience executing or supporting multi-channel marketing campaigns across email, paid, and web. 
• Experience running or supporting marketing events (webinars and/or in-person), from planning through follow-up.  
• Familiarity with webinar platforms such as Zoom and Wistia.  
• Strong writing skills, with the ability to review and draft marketing emails and sales outreach sequences.  
• Ability to manage multiple projects and deadlines across channels simultaneously. 
• Ability to travel as needed for in-person events.  
• Strong collaborator, comfortable working closely with Sales stakeholders. 
• Familiarity with Salesforce, Salesforce Account Engagement (formerly Pardot), or a similar marketing automation/CRM platform.  

Preferred Experience, Skills, and Education 

• Bachelor's degree or equivalent experience.  
• Prior trade show or in-person event experience.  
• Experience with chatbot or conversational marketing tools.  
• Experience working with a Sales team to build outreach cadences (e.g., in Outreach or a similar sales engagement platform). 
• Familiarity with Tableau (or similar reporting tools) 

Base salary range of $70,000 - $85,0000 plus benefits, bonus opportunities, and stock options. Final salary may vary depending on skills, location, and/or experience. 
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About Validity

For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest, DemandTools, BriteVerify, and GridBuddy Connect – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.

Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.

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Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.

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