Marketing Specialist

02 JOB DESCRIPTION

Title: Marketing Specialist
Reports To: Sr. Manager, Demand Generation & Growth (primary) or Marketing Operations
Location: Remote (U.S.) — preferred Central or Eastern time zone
Employment: Full-time, permanent
Function: Revenue Marketing
Org Level: Individual Contributor — execution-focused
Compensation: $60,000 – $70,000 base + bonus eligibility

ABOUT TRANSIT TECHNOLOGIES

Transit Technologies is a multi-product mobility technology company serving public transit agencies, campus transportation programs, K-12 school districts, fleet and asset management operations, and safety and telematics customers across North America. We are building a marketing function that is increasingly data-driven, measurable, and execution-disciplined.

THE OPPORTUNITY

This is a foundational execution role inside Revenue Marketing.

You will work closely with Demand Generation and Marketing Operations to ensure campaigns are executed correctly, assets are deployed consistently, and marketing systems reflect the intended strategy.

You are not expected to define strategy — but you are expected to ensure it is executed cleanly, consistently, and without operational errors.

WHAT YOU WILL OWN

Campaign Execution Support

• Execute campaign setup tasks in HubSpot and related systems based on defined briefs 
• Build and maintain campaign lists, segments, and audience filters as defined by Demand Generation or Marketing Operations 
• Support email campaign deployment preparation (QA, list validation, scheduling readiness) 
• Ensure campaign assets are correctly tagged, named, and organized in systems 
• Assist in ensuring campaign checklists are completed prior to launch 

Content & Asset Coordination (Execution Support)

• Coordinate preparation, formatting, and deployment of marketing assets including case studies, one-pagers, email assets, and campaign landing page content 
• Ensure case studies and content assets are properly tagged, version-controlled, and stored in appropriate marketing systems (HubSpot, shared libraries, campaign folders) 
• Support Demand Generation and Product Marketing by preparing case study variations for different channels (email, sales enablement, campaign landing pages) 
• Maintain consistency of asset usage across campaigns to ensure correct materials are deployed for each segment and program 
• Assist in tracking where content assets are used across campaigns for basic visibility and reporting 

Website Execution Support (Landing Pages & Campaign Web Assets)

• Support execution of campaign-related website updates, including landing page content updates, form placement, and campaign-specific web assets under direction from Demand Generation and Marketing Operations 
• Coordinate with Value Labs (web development agency) to ensure landing pages and digital assets are built, updated, and launched according to defined briefs and timelines 
• Validate campaign landing pages prior to launch (links, messaging alignment, forms, tracking placement, and basic QA checks) 
• Assist in ensuring UTM parameters, form submissions, and conversion paths are correctly implemented and functioning as expected 
• Maintain organization of campaign web assets and versions within shared marketing systems 
• Surface issues or inconsistencies in web execution early to Campaign Operations or Marketing Operations 

Marketing Systems Execution Support

• Assist Marketing Operations with maintaining HubSpot data hygiene standards 
• Execute updates to properties, lists, and simple workflows under direction 
• Support implementation of tracking, tagging, and UTM structures as defined by Marketing Ops 
• Validate campaign setup against defined pre-launch checklists 
• Ensure accuracy of data inputs that feed reporting and attribution systems 

Campaign Coordination Support

• Support campaign workback execution by tracking deliverables and completion status 
• Coordinate with Campaign Operations on asset readiness and launch timelines 
• Help ensure campaigns move from planning → execution without missed steps 
• Surface blockers early to Campaign Ops or Demand Gen leads 

Reporting & Administrative Support

• Assist in compiling recurring performance reports and dashboards 
• Pull basic data sets from HubSpot/Salesforce as requested 
• Support post-campaign reporting preparation with clean inputs and validation 
• Ensure reporting inputs are accurate before leadership review 

WHAT THIS ROLE DOES NOT OWN

✗ Campaign strategy or planning — owned by Demand Generation
 ✗ HubSpot architecture or automation design — owned by Marketing Operations
 ✗ Pipeline targets or performance accountability — owned by Revenue Marketing leadership
 ✗ Attribution modeling or reporting frameworks — owned by Marketing Operations
 ✗ Agency management or budget decisions
 ✗ Messaging, positioning, or product marketing strategy
 ✗ Salesforce administration or sales operations design
 ✗ Content strategy or case study narrative development
 ✗ Website strategy, UX design, or web development ownership

CROSS-FUNCTIONAL INTERFACES

Sr. Manager, Demand Generation & Growth — Provides campaign direction and briefs. You execute defined work accurately and on time.

Marketing Operations — Defines systems, data structure, and governance. You support execution of those standards.

Campaign Operations / Marketing Coordinator — Ensures campaign workbacks are executed and assets are ready. You support execution tracking and readiness.

Product Marketing — Provides messaging and case study direction. You support formatting, distribution, and execution of assets.

Value Labs (Web Development Agency) — Builds and implements landing pages and web assets. You coordinate execution and validate readiness.

WHAT SUCCESS LOOKS LIKE IN THE FIRST 12 MONTHS

Days 1–30 — Learn and Stabilize:
 Understands HubSpot structure, campaign process, naming conventions, and execution standards. Executes assigned tasks with accuracy and minimal rework.

Days 30–90 — Consistent Execution:
 Campaign tasks are executed on time and without errors. Lists, assets, and setup steps require minimal correction from senior team members.

Month 3–6 — Reliable Operator:
 Can independently execute standard campaign setup, asset coordination, and website execution support tasks. Proactively identifies missing steps or inconsistencies in execution plans.

Month 6–12 — Trusted Execution Partner:
 Becomes a dependable extension of the Revenue Marketing team. Reduces execution burden on senior leaders and improves speed and reliability of campaign deployment.

REQUIRED EXPERIENCE

• 1–3 years in marketing coordination, marketing operations support, or demand gen execution 
• Familiarity with HubSpot or similar marketing automation platforms 
• Strong attention to detail and ability to follow structured execution processes 
• Comfortable working in spreadsheets and maintaining structured data 
• Ability to manage multiple tasks with competing deadlines 
• Strong written communication for internal coordination 

PREFERRED EXPERIENCE

• Exposure to B2B SaaS marketing environments 
• Basic understanding of CRM systems (Salesforce or similar) 
• Experience supporting email campaigns, content coordination, or digital marketing execution 
• Familiarity with marketing reporting or analytics dashboards 
• Exposure to case study formatting, asset management, or campaign coordination workflows 
• Agency or cross-functional marketing team exposure 

LEADERSHIP & COMMUNICATION TRAITS

Execution discipline. You follow defined processes precisely and consistently.

Attention to detail as a core strength. You notice inconsistencies in lists, assets, and campaign setup and fix them before they become problems.

Reliability under deadlines. Campaign timelines depend on execution quality.

Clear internal communication. You surface blockers early and communicate status clearly so senior team members can act quickly.

Asset accountability mindset. You understand that marketing assets must be correctly deployed and tracked to be useful.

WHAT WE ARE NOT LOOKING FOR

✗ A strategist or campaign owner
 ✗ A candidate seeking to design marketing programs or messaging
 ✗ Someone looking for a purely analytical or reporting role
 ✗ A senior marketing operations architect
 ✗ A generalist marketer without execution discipline
 ✗ A content strategist or brand marketer
 ✗ A web strategist, UX designer, or developer