Marketing Specialist

Position: Marketing Specialist

Location: Full-time remote (United States)

Reports to: Marketing Director

About Ntara:

Ntara is a leading PXM (product experience management) consultancy that helps manufacturers and brands modernize their digital ecosystems. With deep expertise in PIM, DAM, and ecommerce strategy, Ntara delivers end-to-end solutions that unify people, processes, and technology, empowering clients to streamline operations, enrich product content, and drive consistent, high-performing product experiences across every channel.

Why join Ntara? 

Ntara helps product companies modernize their digital ecosystems and unlock new opportunities for growth. Our work spans strategy, technology, and process optimization, giving you the chance to tackle complex challenges that truly impact our clients’ businesses. If you thrive in a collaborative environment, love solving problems, and want to make a measurable difference, Ntara might be the place for you. 

Position summary:

We’re looking for a full-time, remote Marketing Specialist to support Ntara’s demand gen and lead gen initiatives across owned, paid, earned, and partner channels. This role is perfect for a marketer who loves to learn by doing, with guidance, mentorship, and autonomy in certain areas.

Key responsibilities

Owned channels

• Assist with creating, publishing, and distributing content.
• Collaborate cross-functionally to optimize web, LinkedIn, and email performance.
• Assist with launching and managing Ntara employee LinkedIn program.
• Assist with managing and optimizing Ntara YouTube channel.

Paid channels

• Create, analyze, and optimize ads for Google, LinkedIn, YouTube, and remarketing.
• Support sponsored industry events via coordination, on-site support, and follow-up.
• Assist with webinar planning, promotion, and execution.

Earned channel.

• Create and submit press releases.
• Establish relationships with and pitch stories to trade pubs and podcasts. 

Partner comarketing

• Support sponsored partner events via coordination, on-site support, and follow-up.
• Support partner co-marketing campaigns and other lead gen initiatives.

Other

• Marketing project management assistance.
• Help support the Ntara brand and other corporate initiatives.
• Travel up to 20% for event management and partner support.

Skills + experience:

• Bachelor’s degree in marketing, communications, or related field
• 2+ years of experience in marketing or a related field (preferred)
• Strong understanding of digital marketing channels (SEO, social, email, paid media)
• Experience with marketing tools (Google Analytics, LinkedIn, Salesforce Account Engagement module [formerly Pardot], Google Ads, SEMrush)
• Excellent organizational and communication skills
• Ability to manage multiple projects and deadlines
• Tools used in this role
  • WordPress
  • Google Ads
  • LinkedIn + LinkedIn Ads
  • SEMrush
  • Figma
  • Flowmapp
  • Microsoft Suite (including Copilot)

• Event marketing and/or paid advertising experience is preferred but not required.

Team culture + values:

• Empathy: We seek to understand.
• Clarity: We cut through the noise.
• Ownership: We own outcomes.
• Ambition: We push boundaries with purpose.
• Integrity: We do what’s right, even when it’s hard.
• Teamwork: We face everything as one team.

Perks + benefits:

• 100% remote work (EST work schedule preferred).
• Competitive salary.
• Collaborative, growth-oriented culture.
• 401K with matching contributions.
• Top-notch employee healthcare options.
• Paid vacation days, holidays, and personal days.
• Opportunity to make a measurable impact.