Marketing Program Specialist

Would you enjoy making a difference to our customers' experience?

Are you passionate about leveraging data to effect change?

Join our world-class Cloud Computing team

As a Marketing Program Specialist, you will be at the forefront of driving demand for the world's most distributed cloud platform. You will be responsible for the execution and optimization of high-impact digital marketing programs that introduce developers and enterprise architects to Akamai's suit of cloud computing services- including Linode Kubernetes Engine (LKE), Distributed Edge Computing, and Global Infrastructure as a Service (IaaS).

Have an impact across the entire organization

The ideal candidate is a data-driven marketer who thrives in a fast-paced environment, managing multiple concurrent workstreams across paid media, search, and social platforms. You will act as a central hub, coordinating between global teams to ensure that our cloud messaging is consistent, our targeting is precise, and our pipeline impact is measurable.

As a Marketing Program Specialist, you will be responsible for:

• Developing and executing end-to-end digital campaigns across LinkedIn, Google Search/Display, and programmatic platforms to drive high-quality leads for Akamai's cloud and security portfolios
• Managing daily performance of paid media budgets, to performing continuous A/B testing on ad copy, creative assets, and landing pages to improve CTR and Conversion Rates
• Leading the lifecycle of multiple digital projects simultaneously, ensuring all assets (UTMs, tracking pixels, creative specs) are delivered on time for global launches
• Collaborating on the development of "Cloud-First" visual identities and messaging that resonates with developer-centric audience
• Partnering with Sales Development and Field teams to ensure seamless lead hand-off and provide digital air cover for regional events and account-based marketing (ABM) plays
• Working in tandem with regional marketing leads in EMEA, APJ, and ASIA to localize campaigns while maintaining a unified global brand voice
• Utilizing Salesforce, Marketo, and Tableau to track the "lead to opportunity" funnel, providing actionable insights to Product and Marketing leadership

Do what you love

To be successful in this role you will:

• Have 2 years of relevant experience in Marketing, Communications, Business, or a related field and a Bachelor's degree or its equivalent
• Have experience in B2B digital marketing, ideally within the Cloud Computing, SaaS, or DevOps industry
• Have hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Business Suite
• Have proficiency in project management tools (e.g. Jira, Asana, or Monday.com) to manage concurrent deliverables and global sprint cycles
• Have the ability to translate complex data sets into clear "so-what" summaries for cross-functional stakeholders

Build your career at Akamai

Our ability to shape digital life today relies on developing exceptional people like you. The kind that can turn impossible into possible. We’re doing everything we can to make Akamai a great place to work. A place where you can learn, grow and have a meaningful impact.

With our company moving so fast, it’s important that you’re able to build new skills, explore new roles, and try out different opportunities. There are so many different ways to build your career at Akamai, and we want to support you as much as possible. We have all kinds of development opportunities available, from programs such as GROW and Mentoring, to internal events like the APEX Expo and tools such as Linkedin Learning, all to help you expand your knowledge and experience here.

Learn more

Not sure if this job is the right match for you or want to learn more about the job before you apply? Schedule a 15-minute exploratory call with the Recruiter and they would be happy to share more details.

Compensation

Akamai is committed to fair and equitable compensation practices. For US based candidates only - the base salary for this position ranges from $65,700 - $118,300/year; a candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location. Compensation for candidates outside the US will vary. The compensation package may also include incentive compensation opportunities in the form of annual bonus or incentives, equity awards and an Employee Stock Purchase Plan (ESPP). Akamai provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation (in the form of PTO), sick time, family friendly benefits including parental leave and an employee assistance program including a focus on mental and financial wellness; Eligibility requirements apply.