Marketing Program Manager

Marketing Program Manager

Location: Remote

Employment Type: Full Time

Salary: $41,080 CAD

At Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Demand Generation Marketing Manager to join our growing marketing team and bring a passion for connecting buyers and brands.

In this role you will be responsible for developing the vision and enablement of integrated marketing and sales initiatives, while providing technical expertise and guidance related to lead journey flows. This will mean making recommendations for continual improvements to the customer lifecycle journey across account-based marketing, vertical, and brand campaigns.

As a team player, it will also mean working collaboratively with Creative, Marketing Managers, IT, and Internal Clients to collaborate, identify, design, and implement effective, engaging solutions.

Responsibilities: 

• Planning, coordination and execution of lead-gen and account-based marketing focused campaigns that enable us to expand awareness of Alorica’s services and products, accelerate our segmentation strategies, dominate the digital landscape, and drive greater personalization that creates demand and fills the funnel.
• Help influence and shape our digital strategies across channels/platforms such as: paid media, account-based marketing, email marketing, lead generation & nurturing, web and social media; working cross-functionally to ensure all strategies are in support of each other.
• Provide the marketing team with the operational support to launch, track, and optimize their programs.
• Optimize the lead management process including documentation of campaign execution, leads management, automation, and process flows. Help improve scoring models and lifecycle management for leads by facilitating sales handoff, prioritization, and automated nurture programs.
• Stay up to date on the latest digital platforms and approaches for analytics and data collection including cookie, third party pixels, etc. in compliance with local and global regulations and requirements.
• Evaluate and recommend new tools or methodologies to enhance the digital marketing capabilities of the business.