Marketing Operations Manager
The Learning Internet IncMarketing Operations Manager
Location: Fully Remote / Occasional Travel
MAKE A DIFFERENCE
At Learning.com, we believe that when K–12 students, regardless of their circumstances, develop healthy and proficient relationships with technology, they are better equipped to improve academic outcomes, develop practical life skills, and foster more meaningful connections with others. We accomplish this by attracting, developing, and retaining exceptional employees representing different experiences, backgrounds, and perspectives to empower educators with the confidence, skills, and resources to integrate technology into day-to-day instruction, showcasing the power and the guardrails of safe technology use for students’ creation and consumption.
Serving millions of students across the US and around the world since 1999, Learning.com delivers engaging and effective lessons, professional development and an easy-to-use SaaS platform that adapts to meet the unique needs of students and educators in developing digital citizenship, computer science, coding, artificial intelligence, and fundamental digital skills.
POSITION OVERVIEW
The Marketing Operations Manager will serve as Learning.com’s HubSpot owner and primary marketing systems operator, sitting within the Revenue Operations team. This role is responsible for building and maintaining the HubSpot infrastructure that powers campaign execution, lead management, automations, and marketing performance visibility. Reporting to the Director of Revenue Operations, this person will work as a close partner to the Salesforce Administrator—aligning on data architecture, lead flow, and system integration to ensure HubSpot and Salesforce operate as a cohesive revenue platform. The ideal candidate is a HubSpot-native operator who is as comfortable building nurture workflows as they are troubleshooting sync errors and maintain a strong marketing analytics perspective for data driven recommendations.
WHO YOU ARE
- You are passionate about helping students create healthy & proficient relationships with technology
- You are hungry, humble & smart
- You are comfortable and thrive in a dynamic, fast-paced environment of rapid change and growth
- You act with compassion and respect for customers, partners, and colleagues
- You actively collaborate, constructively challenge ideas and seek opportunities to learn & grow
- You have an overall curiosity for artificial intelligence (AI) and other tech innovations
WHAT YOU'LL DO
HubSpot Administration & Ownership
- Serve as the primary HubSpot administrator, the platform architecture, user management, and day-to-day operations.
- Be the counterpart to the Salesforce Administrator—collaborating on integration design, data architecture, and cross-system workflows.
- Build, maintain, and optimize workflows, lead scoring models, lifecycle stages, contact/company properties, and list segmentation.
- Manage and continuously improve HubSpot’s email, landing page, and form infrastructure to support campaign execution at scale.
- Maintain a clean, well-documented HubSpot instance—establishing naming conventions, folder structures, and change management practices.
- Evaluate and implement HubSpot product updates and new features that can improve marketing efficiency and data quality.
Data Analysis and Insights
- Provide recommendations for data-driven marketing strategies based on insights and analysis.
- Analyze marketing KPIs to ensure performance against objectives and identify trends and areas for improvement.
- Conduct in-depth analysis of campaign performance, prospect behavior, the ABM, and MQL to SQL journey, and market trends to inform strategic marketing decisions.
- Support the selection and implementation of marketing tools and platforms for executing marketing functions and analysis.
Campaign Execution & Operations
- Execute marketing campaigns —building emails, enrollment workflows, landing pages, nurture sequences, and smart lists per Marketing Manager strategy.
- Consult with Marketing Managers on execution parameters, audience segmentation, and timeline to ensure campaigns are built for accurate tracking and reporting.
- Map campaign touchpoints to buyer journey stages and measure influence across the MQL-to-SQL conversion path.
- Support A/B testing frameworks and apply learnings to continuously improve email performance, conversion rates, and workflow logic.
- Create and manage campaign level reports and dashboards.
Data Management & Governance
- Ensure the accuracy and integrity of marketing data by conducting regular audits and data cleaning activities aligned with the company’s data governance process.
- Collaborate with the Reporting & Analytics,Sales and Marketing teams to maintain a clean and reliable marketing database.
- Partner with GTM leadership to establish scalable processes for marketing data collection, storage, and analysis that ensure high-quality, accessible data in support of the full revenue lifecycle
WHAT YOU'LL BRING
HubSpot Expertise
- 5+ years of hands-on HubSpot administration experience—workflows, lead scoring, lifecycle stages, email, forms, landing pages, and reporting.
- HubSpot certifications a plus (Marketing Hub, Operations Hub, or Marketing Software).
- Deep familiarity with HubSpot’s native Salesforce integration—including sync configuration, field mapping, inclusion lists, and troubleshooting.
- Experience building and managing nurture programs, behavioral triggers, and smart segmentation in HubSpot.
Analytical and Technical Proficiency
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Proficiency in data analysis tools
Reporting and Communication
- Excellent reporting skills with the ability to create clear, concise, and visually appealing reports and dashboards and presentations.
- Strong communication skills, capable of presenting data-driven insights to both technical and non-technical stakeholders.
Attention to Detail and Problem-Solving
- High attention to detail with a commitment to accuracy and data integrity.
- Strong problem-solving skills with the ability to identify issues and develop effective solutions.
Project Management
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
- Strong organizational skills with the ability to work independently and as part of a team.
- Bachelor’s degree in Marketing, Business, or a related field.
- EdTech experience a plus
- Knowledge, experience, and an overall curiosity leveraging artificial intelligence (AI) for optimization of marketing and business practices.
Reports to: Director of Revenue Operations
Department: Revenue Operations
Supervisory Responsibilities: Individual Contributor
Salary Range: $90,000 commensurate with experience and qualifications.
WE CARE ABOUT YOU
We work hard to create a culture where we take care of ourselves and each other. We foster an environment where everyone is encouraged to bring their unique personalities and skills to work every single day.
We offer a comprehensive and competitive benefit package that includes but is not limited to medical/dental/vision coverage, 401k plan with matching, Long and Short-term disability and Life insurance, Employee Assistance Program, Flexible Spending & Health Savings accounts, and health, wellness, and professional development benefits.
APPLY NOW AND JOIN A TEAM THAT’S DYNAMICALLY CHANGING & GROWING!
GENERAL INFORMATION
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Management has the right to assign or reassign duties and responsibilities to this job at any time.
Learning.com is committed to providing equal employment opportunities to all applicants. All qualified individuals will be considered for employment without regard to race, color, religion, sex, national origin, veteran status, disability status, pregnancy, gender identity or expression, sexual orientation, or any other status protected by applicable federal law. Reasonable accommodation is available for qualified individuals with disabilities upon request.
For more information, visit us online at www.learning.com.