Marketing Operations Manager

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Thriving at Rewind:

We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:

• Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.

• Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them.

• Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life.

• Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.

• Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.

• We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.

About the role

Rewind is looking for a Marketing Operations Manager to own and optimize our marketing technology stack, with a primary focus on maximizing the value of our HubSpot instance and ABM platform. Reporting to the Senior Revenue Operations Manager, you'll be the architect of our marketing operations infrastructure, driving efficiency through automation, AI integration, and data-driven decision making.

This is a high-impact role for someone who thrives on building scalable systems from the ground up. You'll conduct a continuous and comprehensive audit of our current HubSpot instance and lead the transformation to a best-in-class marketing operations engine that powers our growth.

What you’ll do

Own & Optimize HubSpot

• Serve as the primary HubSpot administrator and strategic architect, owning all aspects of the platform

• Conduct a thorough audit of our current instance, identifying gaps, redundancies, and optimization opportunities

• Design and implement sophisticated workflows, lead scoring models, and attribution frameworks

• Build and maintain data hygiene processes to ensure CRM data integrity (SFDC)

Drive Marketing Automation Excellence

• Design and deploy multi-touch nurture campaigns that move prospects through the buyer's journey

• Implement advanced lead scoring to optimize MQL conversion rate

• Create behavioral triggers and personalization strategies to increase engagement

• Develop automated reporting dashboards for campaign performance and pipeline contribution

Leverage AI for Competitive Advantage

• Integrate AI tools into marketing workflows to enhance productivity and campaign effectiveness

• Critically evaluate AI outputs for accuracy, brand alignment, and compliance

• Pioneer new AI use cases for segmentation, personalization, and predictive analytics

Enable Account-Based Marketing

• Implement and manage ABM platforms to support targeted enterprise campaigns

• Build account scoring models, attribution models, and intent data integration

• Create orchestrated plays across marketing and sales for target account penetration

• Measure and optimize ABM program performance and ROI

Be a Strategic Partner

• Collaborate with the GTM organization to ensure seamless lead handoff and lifecycle management

• Partner with all marketing functions, including but not limited to Demand Generation, Customer Marketing, Content Marketing, and Partner Marketing.

• Work with sales and marketing leadership to improve lead quality and follow-up processes

• Provide data-driven insights to inform marketing strategy and investment decisions

What you’ll bring

• 4+ years of marketing operations experience in B2B SaaS environments

• Deep expertise in HubSpot administration, including workflows, attribution, reporting, and integrations

• Hands-on experience with Salesforce, ABM platforms (6sense, Demandbase, Terminus, or similar)

• Proven track record of auditing and rebuilding marketing tech stacks

• Proficiency with AI tools to enhance productivity, including prompt engineering skills, ability to critically evaluate AI outputs for accuracy and relevance, and experience integrating AI into professional workflows

• Advanced knowledge of lead scoring, attribution modeling, and marketing analytics

• Experience with data management, segmentation, and database hygiene

• Understanding of API integrations and webhook configurations

How Rewind Will Support You
We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to: 

• Flexible work hours

• Employee stock options

• Health benefits

• 3 weeks vacation

• 7 life leave days

• 2 Level Up days for professional development

• 1 volunteer day

• Summer Fridays and office closed during the holiday break in December

• Paid parental leave

• $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)

• $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.