Marketing Operations Manager
ClearcoAt Clearco, we're passionate about transforming how businesses operate, with an unwavering focus on optimizing revenue growth and operational efficiency. We're seeking a dynamic and strategic Marketing Operations Manager to lead and elevate our marketing operations strategy. This role is pivotal in ensuring seamless execution of marketing initiatives, optimizing systems, and driving cross-functional collaboration to achieve our growth targets.
Key Responsibilities:
System Oversight & Administration
Serve as the primary administrator for our marketing systems, with deep expertise in HubSpot
Manage all aspects of HubSpot's marketing and CRM functionalities, including campaign setup, lifecycle stage management, data management, and reporting
Technical Expertise
Maintain and optimize our marketing technology stack, including ad platforms (Meta, LinkedIn, Google Ads), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush
Leverage basic HTML and JavaScript skills to enhance marketing capabilities
Cross-Functional Collaboration
Partner closely with Revenue Operations, Sales, and BDR/SDR teams to ensure seamless marketing-to-sales handoffs and alignment on shared goals
Collaborate with Sales teams to develop and execute marketing/sales communication strategies within HubSpot and Outreach.io
Work in a "Salesforce-adjacent" capacity, ensuring data flows and processes are synchronized between HubSpot, Salesforce, and other connected systems
Data Management & Reporting
Drive data integrity and accuracy across all marketing systems
Develop and deliver comprehensive reports and dashboards on marketing performance, providing actionable insights to senior leadership
Process Improvement
Identify and implement process improvements and automation opportunities to enhance marketing operations efficiency and effectiveness
Campaign & Website Operations
Provide operational support for marketing campaigns, ensuring flawless execution within our marketing and revenue technology stack
Manage operational aspects of our website (Webflow), including forms, landing pages, CTAs, and blog management
Attribution & Analytics
Lead the selection, adoption, integration, and management of marketing attribution platforms (e.g., Dreamdata, HockeyStack) to measure campaign effectiveness and optimize marketing spend
Requirements:
Experience
4+ years in marketing operations, marketing technology, or similar technical roles
HubSpot Expertise
Proven expertise as a HubSpot administrator with deep knowledge of marketing and CRM functionalities
Technical Skills
Hands-on experience with ad platforms (PPC, Google Ads, Meta, LinkedIn), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush
Collaboration & Communication
Excellent communication skills with proven ability to collaborate effectively across diverse teams including Marketing, Sales, and RevOps
Problem-Solving
Strong analytical and problem-solving abilities with demonstrated capacity to use data for decision-making and process improvement
Education
Bachelor's degree in Business, Marketing, or related technical field
Relevant certifications (HubSpot, Google Analytics) are a plus
Industry Knowledge
Experience in high-growth or tech-driven environments preferred
Knowledge of B2B sales cycles and marketing strategy best practices is an asset