Marketing Operations & Analytics Specialist

About the Role

We’re hiring a hands-on Marketing Operations & Analytics Specialist to own end-to-end marketing measurement and enablement in an EdTech environment. You’ll ensure clean tracking from paid channels to analytics, build reliable dashboards, and connect marketing performance to HubSpot CRM pipeline outcomes. Your work will help the Launch/Performance Marketing team move faster, make better decisions, and scale what works.

What You’ll Do (Responsibilities)

1) Tracking, Measurement & Attribution

• Own implementation and ongoing maintenance of GA4 + Google Tag Manager (GTM): events, conversions, form tracking, cross-domain, QA/debugging.
• Partner with performance marketing to ensure accurate conversion tracking across ad platforms (e.g., Google Ads, YouTube, LinkedIn, HubSpot, and Web Platform).
• Establish and enforce UTM governance (naming conventions, templates, audits) to ensure consistent campaign attribution.
• Troubleshoot and resolve data discrepancies across systems (GA4 vs ad platforms vs HubSpot), identify root causes, and implement fixes.
  
  

2) HubSpot CRM, Funnels & Lifecycle Reporting

• Configure and maintain HubSpot CRM objects, properties, lifecycle stages, and pipeline stages to support reliable reporting.
• Build and maintain funnel reporting from lead → MQL → SQL → opportunity → closed-won, including source/channel performance.
• Support clean data practices (deduplication approach, required fields, process documentation—within HubSpot capabilities).
  
  

3) Email Marketing Ops (HubSpot Marketing Hub)

• Support campaign execution: segmentation, lists, basic workflows/automation, UTM tagging in emails.
• Report on email performance (deliverability basics, opens/clicks, CTOR, conversions) and tie results to funnel movement where possible.
  
  

4) Dashboards & Reporting

• Build and maintain dashboards in Looker Studio (marketing performance, funnel, email, social activity).
• Connect and manage data sources (GA4, HubSpot, ad platforms, Google Sheets, connectors).
• Deliver recurring insights and recommendations: what’s driving results, what’s breaking, and what to optimize next.
  
  

5) Launch Enablement & Documentation

• Create launch checklists and QA processes so every campaign ships with correct tracking, reporting, and attribution.
• Document tracking plans (event map), UTM rules, dashboard definitions, and “how-to” guides for marketers.
  
  

What We’re Looking For (Qualifications)

Required

• 2+ years experience in Marketing Ops / MarTech / Analytics / RevOps (or similar).
• 1+ year experience in EdTech (online education, bootcamps, cohort-based courses, subscription learning, or similar).
• Strong practical expertise with GA4 and GTM (event/conversion setup + debugging).
• Strong experience building dashboards in Looker Studio (or similar BI tool).
• Hands-on experience with HubSpot CRM + Marketing Hub (lists/segments, lifecycle stages, basic automation, reporting).
• Solid understanding of marketing funnels and performance metrics (CPA/CAC, conversion rates, pipeline influence).
• Detail-oriented, systems mindset, strong documentation habits.
  
  

Nice to Have

• Experience tracking EdTech funnel stages (e.g., lead → webinar/registration → attendance → application → enrollment → retention).
• Familiarity with server-side tagging and/or Meta Conversions API (CAPI).
• Basic SQL and/or experience with BigQuery and data connectors (Supermetrics, Funnel.io, etc.).
• Experience writing data layer specs and structured event tracking plans.
• Experience supporting A/B testing and experimentation analysis.
  
  

Success Looks Like (First 60–90 Days)

• A standardized UTM framework is in place and actively used across all campaigns.
• Core conversions are tracked reliably in GA4 and ad platforms, with a repeatable QA process.
• HubSpot lifecycle and funnel reporting is clean enough to attribute pipeline outcomes by channel/campaign.
• Audience segmentation is structured and operational (core segments built in HubSpot lists, consistent naming, and documented rules for inclusion/exclusion).
• Email marketing runs smoothly day-to-day (campaigns and automations sending as expected, UTMs applied, performance reporting in place, and key deliverability/health checks monitored).
• 2–4 key Looker Studio dashboards are live, trusted, and used daily by the Launch/Marketing team.