Marketing Operations & Analytics Manager

Position Overview:

Are you a marketing operations builder who loves turning strategy into clean execution, reliable data, and clear insights that directly drive qualified leads?

We’re looking for a Marketing Operations & Analytics Manager to support our North America Marketing team. In this role, you will own the marketing execution and measurement engine – tools, data flows, email and webinar execution, and reporting – that power our lead generation, ABM, and webinar programs and help us consistently hit our leads generated and pipeline goals.

You will report to the Head of Digital, Social & AI Marketing – North America and work closely with the End‑Customer Marketing Lead, Lead Management Associate, and Channel Marketing teams to make sure our campaigns run smoothly, our webinars are professional and scalable, and our data is trustworthy and actionable.

This is not a strategy-only role. It is a hands-on position for someone who enjoys building campaigns, owning processes, and using data to improve performance and increase marketing-sourced and influenced leads.

Your contribution is appreciated, and you will:

Own and optimize marketing operations

• Act as the day-to-day subject matter expert for our marketing automation/email platform (e.g., CIJ), supporting both end‑customer and channel campaigns that are measured on leads, conversion, and pipeline impact.
• Translate campaign, ABM, and webinar plans into operational requirements and build the underlying journeys, forms, landing pages, and emails designed to capture and qualify demand.
• Support special program management for selected tools and initiatives (e.g., Channext, JVEC), ensuring data flows, reporting, and campaign execution are aligned with overall lead and partner goals.
• Maintain and improve templates, modules and SOPs to keep campaigns on-brand, efficient, and compliant.
• Troubleshoot marketing automation issues in partnership with IT and vendors, documenting known issues and workarounds.

Drive campaign, lead gen, ABM and webinar execution

• Build, QA, and launch outbound campaigns and nurture flows based on approved briefs, with clear lead and conversion targets.
• Operationalize lead generation and conversion programs by implementing journeys, nurture streams, and scoring logic (aligned with lead management and Sales) so that high‑intent leads are identified and passed to Sales quickly and accurately.
• Lead end‑to‑end webinar operations for North America (end‑customer and channel):
  • Plan and schedule webinars with strategy owners, with a clear focus on registrations, attendance and follow‑up leads.
  • Coordinate stakeholders (content owners, speakers, Sales and Channel).
  • Own invitation, reminder, and follow‑up workflows, including email build, audience lists, and deployment.
  • Manage registration pages, forms, and integrations with CRM/MA.
  • Ensure timely post‑event follow‑up and lead hand‑off into CRM.
• Support ABM execution by building and maintaining target account lists, segments, and workflows, ensuring ABM activities are correctly tracked and tied to account‑level engagement and lead creation.

Manage data, lists and process hygiene

• Own the intake, cleansing, and standardization of contact lists from partners, events, and other sources before they enter CRM/MA, so we can maximise usable, marketable contacts and avoid duplication.
• Ensure channel‑sourced and partner‑provided lists are handled in a compliant, consistent way.
• Become the “go‑to” owner for how lists are structured, segmented, and used within marketing tools to support targeted campaigns and higher response rates.
• Work with the Lead Management Associate and IT/CRM teams so data models, fields, and configurations support campaign execution and reporting needs.

Deliver analytics, reporting and insights

• Build and maintain dashboards and recurring reports that cover:
  • Email and campaign performance, including leads generated, lead-to-MQL, and MQL-to-SAL conversion.
  • Webinar KPIs (registrations, attendance, engagement, follow‑up actions, leads created and pipeline influence where measurable).
  • Funnel performance and lead conversion, aligned to lifecycle definitions (MQL, SAL, SQL, etc.).
  • ABM performance at account and segment level, including engaged accounts and opportunities opened.
• Provide clear, actionable insights and recommendations to the End‑Customer Marketing Lead, Channel Marketing, Sales and the broader team on:
  • What’s working in lead gen, conversion, and webinars.
  • Where leads stall in the funnel and how to improve.
  • Which segments, offers, and topics perform best for lead volume and quality.

Enable and collaborate across teams

• Act as a trusted partner to:
  • The End‑Customer Marketing Lead on execution, measurement, and optimization of end‑customer programs tied to lead and pipeline targets.
  • Channel Marketing on the operational delivery and measurement of partner‑facing campaigns and webinars.
  • The Lead Management Associate on reflecting lifecycle and routing rules in systems and dashboards.
• Partner with the Head of Channel Marketing Operations on the structure and upkeep of Monday.com boards, helping ensure campaign, asset, and program tracking is accurate, up to date, and usable for decision‑making.
• Provide light training and documentation so marketers can self‑serve basic tasks (e.g., simple list pulls or emails), while you own complex and high‑risk execution.
• Help maintain and communicate a central marketing and webinar calendar from an ops perspective, coordinating with Channel to avoid audience fatigue and conflicts and to sequence campaigns for maximum lead impact.

To perform well in the role, we imagine that you have:

• 4–7+ years in marketing operations, demand generation, or growth/analytics in a B2B environment, ideally in teams measured on leads and pipeline contribution.
• Hands-on experience with:
  • A marketing automation platform (e.g., CIJ, Marketo, HubSpot, Pardot).
  • A CRM (e.g., Microsoft Dynamics, Salesforce) and marketing–CRM integration.
  • Planning and operational execution of webinars (e.g., Teams Live, Zoom, ON24 or similar tools).
• Strong understanding of email best practices, deliverability basics, and rigorous campaign QA.
• Experience building and maintaining reports and dashboards (e.g., Power BI, Tableau, CRM/MA native reporting).
• Comfortable working with data, including list manipulation, segmentation, and basic Excel/Sheets or SQL.
• Familiarity with lead management concepts (MQL/SAL/SQL, funnel stages) and ABM is a strong plus.
• Excellent communication and stakeholder‑management skills, able to translate technical and data topics into clear, actionable recommendations.

Personal profile

• Ops‑minded builder – you enjoy fixing broken processes, standardizing workflows, and making complex systems usable for others.
• Detail‑oriented and quality‑driven, especially for outbound campaigns, webinars, and data changes.
• Collaborative by default – you enable strategy owners, Channel Marketing and Sales, rather than competing with them.
• Analytical and curious, asking what the data says and turning it into simple, practical actions that improve lead volume and quality.
• Bias for action, moving quickly from insight to implementation while keeping stakeholders informed.

Position Type and Expected Hours of Work

• This is a full-time salary position working Monday through Friday.

• Hours of operation: 8:00 AM – 5:00 PM

• This role is fully remote

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

About Us

GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technology that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.
 

What We Offer

• Generous benefits including PTO and paid holidays
• 401(k) with company match
• Paid parental leave and transition back to work benefits
• Company HSA contribution
• Discounted GN Group products
 

We Encourage You to Apply

Even if you don’t match all the above-mentioned skills, we will gladly receive your application if you think you have transferable skills. We highly value a mindset, motivation, and energy that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.
 

We Are Committed to an Inclusive Recruitment Process

GN welcomes applicants from all backgrounds and applicants will receive equal consideration for employment. We make life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling people to hear more, do more, and be more than they ever thought possible. GN operates in more than 90 countries across the world. Founded in 1869, GN has more than 7,000 employees today.
 

Pay Transparency Notice:

The salary range for this position is estimated to be between $93,731 - $156,218, depending on location, experience, skills, and internal equity. Compensation for roles at GN depends on a wide array of factors including but not limited to location, role, skill set, and level of experience. To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, paid time off and paid holidays. GN participates in E-Verify. View the E-Verify poster here.  View the Right to Work poster here.

Disability Accommodation

If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail bloomington-humanresources@gnresound.com. This email is provided for the purpose of supporting applicants who have a disability that prevents them from being able to apply online.