Marketing Manager - Seller Acquisition
Sell2RentThis is a remote position.
Sell2Rent is the fastest-growing sale-leaseback platform in the U.S. We help homeowners sell their house fast, unlock equity, and stay living in it as renters — while matching them with cash-ready real estate investors who want instant performing assets.
The company has already done transactions in 30+ states, we’re scaling aggressively in 2026 and beyond.
We are looking for a world-class Marketing Manager- Seller Acquisition to own and scale Homeowner/Seller leads (people who want to sell and stay)
This is a high-impact, high-visibility leadership role. You will build and lead the entire lead generation engine that directly fuels our revenue growth.
Your Mission
Own the strategy and execution to deliver 2,000+ homeowner leads per month within 12 months, with 60%+ coming from organic channels.
What You’ll Own
Full P&L responsibility for lead volume, cost-per-lead, and pipeline contribution
Build and lead a small team (SEO, content, social, outreach) – starting with 4 direct reports
Scale organic traffic from current :80k visits/mo to 500k+ visits/mo in 18 months
Dominate Google for high-intent keywords like “sell my house and rent it back,” “sale leaseback,” “sell house stay in it,” “cash home buyers that let you stay,” etc.
Build the #1 thought-leadership brand in sale-leaseback and investor education
Create a repeatable investor acquisition engine (LinkedIn, BiggerPockets, Facebook groups, podcasts, events)
Key Responsibilities
Develop and execute a multi-channel lead gen strategy with heavy emphasis on organic (SEO, content, social, referrals, partnerships)
Own technical SEO, content calendar, link-building, and on-page optimization
Build a high-velocity content machine: blog posts, comparison pages, city-specific landing pages, calculators, quizzes, YouTube explainer videos, case studies
Scale organic social & community-led growth on LinkedIn, Facebook Groups, Reddit (r/realestateinvesting, r/landlord), BiggerPockets, TikTok
Launch and scale a referral/partnership program with real estate agents, mortgage brokers, financial advisors, and iBuyers
Work hand-in-hand with Paid team to amplify top-performing organic content
Implement lead scoring, routing, and nurturing in HubSpot + Salesforce
Hire, mentor, and manage a growing lead acquisition team
Requirements
7+ years in lead generation & Growth Hacking
US residential real estate, proptech experience reaching out to Homeowners
Hands-on experience in the U.S. market, specifically marketing to homeowners in a true B2C context and driving seller intent.
Proven track record of building organic growth engines that deliver 1,000–5,000+ leads/month
Deep, hands-on expertise in SEO (you’ve ranked sites for competitive money keywords)
Experience generating homeowner/seller leads AND real estate investor leads
Previously led or built marketing teams, managerial experience
Data-driven: GA4, GSC, Ahrefs/SEMrush, HubSpot, Salesforce, Looker Studio
Thrives in early-stage startup chaos – you’ve done this before at a company doing $1M–$30M ARR
Exceptional communication – you can present to executives and investors with ease
Strong Advantages
Past success in residential real estate,sale-leaseback, iBuyer, wholesale, or turnkey real estate models
Experience with programmatic SEO and city/state landing page strategies
Existing relationships in the real estate investor community (BiggerPockets, REIA groups, etc.)
Benefits
Massive equity upside – we’re on a rocket ship
Direct impact: your leads = our revenue
Work alongside serial founders with multiple 9-figure exits
Be the architect of the category-defining lead engine in sale-leaseback
If you’ve built a predictable, scalable lead machine in real estate or two-sided marketplaces and are ready to own both seller and investor acquisition at one of the hottest proptech startups of 2026, we want you.