Marketing Manager of Membership Growth and Retention

A Day in the Life

Your day often starts with a quick check on active campaigns and performance. You are reviewing membership acquisition, renewal, and engagement metrics to understand how campaigns are performing and where adjustments are needed. If something is underperforming, you are identifying the cause and deciding what to change, whether that is audience targeting, messaging, or channel mix.

A significant portion of the day is spent actively managing campaigns. This might include building or refining email and paid media campaigns, adjusting segmentation, reviewing audience lists, or preparing upcoming launches. You are working across multiple channels, ensuring each campaign is aligned with the member value proposition and designed to drive action.

Work frequently shifts between execution and coordination. You are meeting with the marketing and communications team to align campaign timelines, messaging, and creative assets, while also connecting with the Membership and Volunteer Engagement team to ensure campaigns reflect the member journey and support both recruitment and retention goals.

Optimization is ongoing throughout the day. You are setting up or reviewing A/B tests, analyzing results, and applying those insights to improve performance. This could mean refining a renewal message, adjusting an offer, or testing a new approach to increase conversions. Campaign performance is not static, and you are continuously making adjustments to improve results.

You are also monitoring budgets and campaign pacing, ensuring efforts are aligned with growth targets and making adjustments as needed. As campaigns progress, you document performance, capture key insights, and identify what could be scaled, refined, or discontinued in future efforts.

By the end of the day, campaigns have been adjusted, new tests are in motion, and the next set of decisions is already taking shape, all with goal of driving stronger, membership growth, retention, and long-term value.

You Would Thrive in This Position If:

• You have earned a Bachelor's degree in marketing, communications, business, or related field.
• You bring seven to ten years of progressive experience in marketing, with a strong emphasis on direct response acquisition and retention campaigns.
• You have a proven track record of driving membership or subscription recruitment and renewal growth through multi-channel campaigns.
• You have hands-on experience managing email, digital, paid media, and conversion-focused campaigns with measurable ROI outcomes.
• You have demonstrated experience developing and optimizing lifecycle marketing strategies, including onboarding, engagement, and renewal journeys.
• You have experience managing campaign budgets and forecasting performance against revenue targets.
• You are able to translate data and analytics into actionable marketing insights and strategy adjustments.

Who We Are

Sigma Theta Tau International Honor Society of Nursing (also known as Sigma Nursing or Sigma) is a global nursing organization with more than 100 years of impact, but what really sets us apart is how we support people—both the nurses we serve and the team members who make our work possible. We’re a community-oriented group of approximately 60 employees based in Indianapolis, Indiana, working in a remote-friendly environment. At Sigma, you’ll find a culture that values accountability, growth, and purpose. We offer strong health and retirement benefits, support professional development, and encourage open communication and collaboration across teams. If you’re looking for a place where your work matters and your growth is supported, you’ll feel right at home here.

We recognize that diversity and inclusion are essential to our success and are committed to creating a workplace that reflects the global nursing community we serve. We’re proud to be an Equal Opportunity Employer.

Ready to Join Us?

Apply today and help drive Sigma’s mission forward—building a stronger, more connected global nursing community.