Marketing Manager, Instrumentation

Role Summary

The Senior Marketing Manager, Cervical Health, will play a critical role within the commercial marketing team, leading the development and execution of downstream marketing strategies for the cervical health portfolio. This individual will be responsible for translating complex clinical data into clear, compelling value propositions and integrated marketing and sales programs that drive adoption and growth.

The ideal candidate brings deep experience in campaign strategy and execution, agency partnership management, and cross‑functional collaboration, with a proven ability to align stakeholders across marketing, sales, medical, and other commercial functions. This is a highly visible, player‑leader role requiring both strategic thinking and hands‑on execution. The Senior Marketing Manager will be a trusted partner across the organization and will contribute to building and scaling a best‑in‑class commercial marketing capability.

Job Expectations

• Collaborate and drive the development and implementation of downstream marketing efforts and coordinate efforts of internal cross-functional teams to ensure timely execution of tactics and programs within specified budgets
• Assist with qualitative and quantitative market research to develop new insights into the market and recommend appropriate changes in positioning and key messages as necessary.
• Establish and measure KPI’s on an ongoing basis to monitor and adjust commercial execution to meet or exceed plan.
• Assist and manage downstream market activities around new product introductions.
• Reflect on and translate current clinical guidelines into appropriate sales and marketing messaging that will influence healthcare professionals’ behavior and perspective as it relates to the value proposition of our product portfolio in the overall management of positive patient outcomes.
• Create and update collateral and website as needed, especially as clinical guidelines change over time. Draft creative briefs and coordinate appropriate resources for input and delivery.
• Manage appropriate marketing projects through the Legal and Regulatory approval process successfully.
• Drive and manage the success of marketing activities with advertising and public relations agency partners.
• Support adjunctive activities including medical education, reimbursement and managed care, advocacy, tradeshows, etc., to ensure product messaging and support are aligned and effective.   
• Interact closely with Sales Education and Development to deliver effective training materials and programs.  Create appropriate sales messages, talking points, proof sources, and competitive information, and identify common customer objections while also providing appropriate educational resources to support the sale. Provide insights for training modules and programs that will drive continuous learning for our sales teams.
• Act as primary contact for interactions with field based reps about product related inquiries
• Other duties as assigned.

Key Qualifications

• Educational Background: Bachelor’s degree in marketing, business, product management, or a related field (MBA often preferred).
• Experience: 5+ years in downstream/commercial marketing in the medical device, diagnostics, or healthcare-related field required.

Knowledge & Skills

• Strategic Thinking: Ability to develop and execute long-term strategies.
• Market Research Expertise: Strong understanding of market trends, customer behavior, and competitive analysis.
• Vendor Management: Deep understanding of vendor relations and management
• Communication Skills: Excellent verbal, written communication, and presentation skills utilized for cross-functional collaboration and stakeholder engagement.  Ability to mentor and coach
• Leadership: Proven experience in managing and mentoring teams. Strong leadership and team management skills.
• Analytical Skills: Ability to interpret data and derive actionable insights to inform decisions.
• Problem-Solving: Ability to anticipate and identify issues and develop creative solutions to address them 
• Product Knowledge: Advanced knowledge of the company’s products or services, preferably in the medical or diagnostics field if it is for Hologic
• Industry: Familiarity with the healthcare industry, including trends, challenges, and key players, especially those relevant to the medical devices and diagnostics sector. Understand the processes and regulations in the customer working environment (e.g., HCP/Lab/Consumer)
• Customer Insights: Deep knowledge of customer segments, buying patterns, and decision-making processes

Behaviors:

• Customer-Centric: Self-directed focus on understanding and fulfilling internal customer needs
• Proactive: Ability to anticipate challenges and take initiative to address them
• Collaborative: Works well with team members and internal teams such as product development, engineering, regulatory, etc. 
• Adaptable: Flexible in the face of changing market conditions and customer requirements
• Ethical: Upholds the company's values and adheres to industry ethical standards, especially important in healthcare. Behave in an ethical way which represents Hologic values and challenge behaviors that do not align 
• Resilience: Maintains a positive attitude and strong work ethic even in challenging situations
• Networking: Builds and leverages relationships at all levels and networks both internally and externally 

Additional Requirements:

• Travel requirements: On average, 50% travel time – fluctuating with business requirements (10 days/month). Ability to attend in-house, corporate, and field-based meetings as needed. 

This job description is intended to describe the general nature and level of work performed. It is not an exhaustive list of all responsibilities, duties, and skills required. Duties and responsibilities may be amended as business needs evolve.