Marketing Manager

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Job Summary:

Job Summary

Expretio is a fast-growing international SaaS technology company “Delivering Real Revenue Management Solutions to Rail Operators that Demand More”.
Our platform is designed by pioneers in “Revenue Management for Rail” and holds the most comprehensive set of features and AI capabilities for rail operators to sell the right product at the right time to the right customer through the right channel at the RIGHT PRICE.
Helping our partners attract more riders to their trains means that we are improving the world by enabling more people to choose rail transportation!
To continue our growth, we are now expanding our marketing team.

Job Description:

Marketing Manager Duties & Responsibilities:

• Support the Sales & Marketing Director in building the Expretio campaign plan including messages, messenger(s), channels, and budget allocation.
• Production of high quality content for our website, SEO/SEM/AIO, LinkedIn profile(s), events and tradeshows, Hubspot, and sales collateral with consistent branding and messaging to support our position as “the real RM vendor for operators who demand more”.
• Exploit Claude.ai to develop visually appealing marketing assets. 
• Help to organize events, including making bookings, managing guest lists, invoicing, and tracking expenses. 
• Use LinkedIn Sales Navigator to connect with all decision makers and stakeholders at key Prospects.
• Help the sales team ensure registration of prospects and contacts in CRM (MS Dynamics).
• Track branding and lead generation effect in all marketing channels.
• Proofread copy and presentations to maintain quality standards. 

• Collaborate with other departments to encourage participation in promotional activities.  

• Conduct regular competitor and market research, reporting back key findings to the wider Sales & Marketing team. 

• Support the Sales & Marketing team with general administrative tasks, including scheduling meetings, managing the marketing calendar, and planning campaigns. 

Required Experience

• Proven experience in a similar marketing role, preferably within the B2B SaaS industry. 
• Strong organizational skills with the ability to multitask and prioritize tasks effectively. 
• Excellent written and verbal communication skills.  
• A high level of accuracy and excellent attention to detail 
• Proficiency in Microsoft Office Suite and familiarity with CRM software. 
• Proficiency in Claude.ai or other AI tool to produce consistent high quality content efficiently.
• Proficiency in Wordpress (Expretio website CMS)
• Experience with SEO strategies preferred. 
• Proficiency in LinkedIn Sales Navigator for prospecting and lead generation.
• Experience in managing LinkedIn and preferably other SoMe channels.  
• Experience with Paid Media preferred, ideally utilising Google Ads Manager and LinkedIn Campaign Manager.  
• Analytical mindset with the ability to interpret data and generate actionable insights. 
• Collaborative attitude with the ability to work effectively in a global remote team environment
• Fluency in English is required; French, Spanish, and/or other additional languages are a strong plus
• Experience working with cross-functional teams, including direct or indirect coaching and mentoring responsibilities, is desirable.

Worker Type:

Regular

Number of Openings:

1