Marketing Manager, Entertainment Value Proposition (Continuum Support)

Description

Join our team

Are you a brilliant marketeer who wants to redefine how Canadians experience entertainment?

We are looking for a dynamic, execution-focused marketer to join the newly formed National Entertainment Value Prop team. In this role, you will serve as the operational engine for the "Continuum" - the bridge between our Optik TV and Streaming (Stream+) portfolios. You will bring fresh eyes to our ongoing brand evolution, helping to execute the rebrand that defines how Canadians experience entertainment. This isn't just about high-level theory; it’s about being the voice of the market who translates research into tactical reality, ensuring our entertainment experience is seamless, integrated, and market-ready.

As TELUS shifts to become a more marketing-led organization, you will support an elite team of strategists on a mission to consolidate our portfolio. You will be the operational heartbeat that brings our "Continuum" vision to life, ensuring our rebranding efforts and "big ideas" land with impact across every customer journey and messaging refresh.

Here's the impact you’ll make

As Marketing Manager, Continuum Support, you will work directly with our portfolio leads to anchor our national value propositions in rigorous market research, data-driven analysis and real-world customer insights. You will also provide operational support in turning high-level entertainment strategies into market-ready realities, ensuring our flawless execution across regions, brands and channels.

You will interlock with product, partner and channel teams to diversify our streaming portfolio, simplify customer journeys and reinvigorate sales training curriculums to ensure our teams are positioned for success. By leveraging artificial intelligence to empower our frontline and driving the portfolio simplification necessary to transform complex offerings into clear, compelling value propositions, you will ensure TELUS continues to win in market and remains at the forefront of the national entertainment landscape.

What you’ll do:

• Discover & Translate Consumer Insights: conduct research and utilize market data to ensure every value proposition is grounded in a deep understanding of genuine customer needs, purchase-driving pain points and neuroscience principles
• Synthesize Competitive Intelligence: act as the team’s lead for data-driven analysis of the market landscape, informing our strategies with competitor insights, market dynamics, and best practices from leading international peers
• Facilitate Frontline Empowerment with AI: partner with systems and product teams to leverage artificial intelligence tools that help our sales teams position complex products with ease and accuracy
• Optimize Rep and Customer Journeys: map and refine end-to-end journeys across both Optik TV and Stream+ ecosystems, removing friction for customers and simplifying sales processes to enable frontline teams to make more sales
• Diversify Our Streaming Portfolio: support our streaming portfolio by executing new OTT launches and streaming package opportunities to strengthen our "continuum" of offerings
• Reinvigorate Channel Training and Positioning: lead the creation of strategic briefs, sales resources and training curriculums to ensure our products are merchandised effectively across all channels and regions

#LI-REMOTE

Qualifications

What you bring:

• 3-5 years of experience in marketing strategy, product marketing, or commercial strategy, ideally within the telecommunications or entertainment sectors
• Insights and Research Expertise: you have a proven ability to synthesize market research and customer data into actionable insights that ground value propositions in real-world consumer needs
• Data-Driven Skillset: you have strong analytical skills that allow you to translate raw data, competitor moves and market trends into clear, actionable insights that justify strategic shifts
• Strategic Storytelling: you can take complex product features and translate them into holistic, simple and compelling value propositions that highlight the key benefits of choosing TELUS entertainment
• Operational Excellence: you have a track record of turning high-level strategies into market-ready assets, including the development of training curriculums, sales decks, and creative briefs
• Technological Aptitude: you have a forward-thinking mindset with an interest in leveraging artificial intelligence to simplify complex processes and empower frontline teams
• Collaborative Mindset: you have the ability to work seamlessly across a matrixed "continuum" team, supporting multiple portfolio leads to ensure a cohesive national entertainment strategy

Nice to haves:

• A solid understanding of the Canadian TV / Video landscape (competitors, content rights, hardware trends)
• Experience with subscription-based services or "As-a-Service" business models
• A solid understanding of the TELUS Consumer Solutions, ideally with exposure to wireline business units
• Experience or formal training in prompt engineering and the deployment of AI solutions to facilitate research, streamline content creation, or enhance frontline sales tools