Marketing Manager, E-Commerce

Role Summary
The E‑Commerce Marketing Manager plays a key role in driving Bimeda’s digital growth strategy by developing and executing initiatives that increase online revenue, strengthen brand presence and enhance customer engagement across e‑commerce channels. This role is responsible for leading online marketing efforts, optimizing the digital customer experience and ensuring product visibility and performance across key platforms.

Success in this role requires strong analytical capability, a deep understanding of digital marketing tools and e‑commerce ecosystems, and the ability to work cross‑functionally to support both commercial objectives and operational readiness. The E‑Commerce Marketing Manager partners closely with Marketing, Sales, Product Development and Customer Service to align digital strategies with broader business goals.

Key Role Specific Requirements

E‑Commerce Strategy & Execution

• Develop, implement, and manage an e‑commerce marketing strategy that supports defined sales and growth goals.
• Define online sales objectives, KPIs, and performance benchmarks to guide ongoing optimization.
• Launch and support online sales initiatives for new products and programs in collaboration with Marketing, Sales and Product Development teams.
• Work with internal and external partners including affiliates, agencies and platform teams to expand digital reach and revenue opportunities.

Digital Marketing & Optimization

• Oversee online advertising campaigns across platforms (e.g., paid search, social, display), ensuring campaigns are performance‑driven and aligned with business priorities.
• Monitor and optimize product listings, site content and navigation to improve visibility, user experience and conversion rates.
• Recommend content optimization strategies using insights from SEO, SEM, consumer behavior and competitive research.
• Utilize e‑commerce and web analytics tools to measure performance and inform strategic adjustments.

Customer Experience & Cross‑Functional Collaboration

• Research and implement enhancements to the online customer journey to improve engagement, retention and ease of purchase.
• Collaborate with copywriters and creative teams to produce compelling, accurate and brand‑aligned digital content.
• Align messaging, product positioning and promotional strategies with both Bimeda Food Animal and Equine marketing teams.
• Maintain awareness of emerging e‑commerce technologies, tools and best practices to keep Bimeda competitive.

Reporting & Insights

• Track and analyze e‑commerce marketing performance metrics; present insights and recommendations to leadership.
• Use data to create, refine and evolve strategic plans, ensuring decisions are grounded in performance trends and internal goals.
  
  

Please note that this job description is not exhaustive and the role holder may be required to undertake other relevant duties commensurate with the grading of the post. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.  

Competencies Required for the Role
EFFECTIVE COMMUNICATION – Is the ability to convey information to another effectively and efficiently, to listen - help facilitate sharing of information between people. It is about understanding the emotional intention behind the information.  The ability to express oneself clearly in conversations, confirm understanding, communicate using data and facts.  Exhibit willingness to listen and show respect for oneself and others in interactions with others. Express oneself clearly in verbal and business writing.
ANALYTICAL THINKING/PROBLEM SOLVING – Is the ability to identify the information needed to clarify a situation, seek that information from various sources and then tackle a problem by using a logical, systematic, sequential approach. Ability to identify and separate the key components of problems and situations. Ability to interpret information from a range of sources to spot patterns and trends in information and to deduce cause and effect from this.

CUSTOMER FOCUS – The ability to demonstrate concern for satisfying one’s external or internal customers. Identifies and prioritizes customer needs and recognizes constraints. Seeks to find out more about customers and provide better service.  Is professional, reliable and delivers on promises.  Brings a competitive focus to customer.

RESULTS ORIENTATION – The ability to focus on the desired result of one’s own department’s work, setting challenging goals, focusing on the goals, and meeting or exceeding them.

ENGAGEMENT, DRIVE AND EMPOWERMENT - The ability to convey confidence in employee’s ability to be successful, especially at challenging new tasks; delegating significant responsibility and authority to engage employees; allowing employees freedom to decide how they will accomplish their goals and resolve issues.

Required Qualifications & Experience

• Bachelor’s degree in Business, Marketing, E‑Commerce, IT, or a related field.
• 3 - 5 years of experience in e‑commerce management or digital marketing, with direct responsibility for online revenue growth.
• Understanding of the U.S. animal health distribution network and dynamics between traditional distributors and e‑commerce channels.
• Strong knowledge of animal health online sales platforms and digital selling strategies.
• Expertise in SEO, SEM, digital advertising and social media marketing.
• Proficiency with web analytics and e‑commerce tracking tools (e.g., Google Analytics).
• Strong analytical skills including experience with CRM platforms and Microsoft Excel.
• Excellent communication and organizational skills with the ability to manage multiple initiatives simultaneously.
• A data‑driven mindset with the ability to translate insights into actionable recommendations.

What We Offer

• Health Insurance (medical, dental, vision)     
• 401(k) plan for retirement savings
• Paid time off (vacation, sick leave, holidays)
• Life insurance
• Employee assistance program
• Expected Salary Range: $115,000 - $140,000

About Bimeda
Bimeda is a leading global innovator, manufacturer and marketer of veterinary pharmaceuticals and animal health products and has over half a century’s experience in providing science-driven solutions to optimize the health, wellbeing and productivity of the world’s animals.

Bimeda’s global innovation program sees eight state-of-the art R&D centers across four continents collaborate on an enviable product development pipeline which anticipates the ever-evolving needs of the animal health industry.

Bimeda’s nine manufacturing facilities across seven countries allow the company to manufacture a broad range of preventative, curative and nutritional products including sterile injectables, vaccinations, nutritional boluses, feed additives, tablets, water-soluble powders, pastes and non-sterile liquids.

Globally, the company focuses on the development, manufacture and commercialization of quality Bimeda-branded products while also being the partner of choice for contract manufacturing and R&D services for prominent companies within the animal health industry.

More info at www.bimedacareers.com

Bimeda is an equal opportunity employer committed to fostering a diverse workforce. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.