Marketing Manager / Director

Where You'll Come In

Tensure is in the middle of a defining moment. We’ve spent the last year sharpening our focus from a broad tech consultancy into a FinServ-focused platform engineering firm. The new positioning, messaging, and website are built — and now we need someone to take it all to market.

We’re not looking for someone to write a five-year brand strategy. We need a tactically sharp marketer who can take our repositioning and turn it into campaigns, content, events, and pipeline — starting now. You’ll own the hands-on execution of our go-to-market as a newly focused company, while building the marketing function around it.

You’ll manage a roster of specialized vendors (design, content, paid media, etc.) and be the connective tissue between our leadership, sales team, and the market. Within the first year, you’ll likely bring on a direct report, with a roadmap to grow the team as the function matures.

If you’ve ever wanted to own the marketing moment where a company steps into a new identity — this is it.

What you'll do

Go-to-Market Execution

• Lead the tactical rollout of Tensure’s repositioning as a FinServ-focused platform engineering firm — the new website and messaging are built, and you’ll take them to market
• Build the campaign infrastructure and supporting assets (pitch decks, one-pagers, case studies, sales enablement materials, landing pages) that bring the new positioning to life
• Coordinate the launch across channels so the market hears a single, clear story

Demand Generation & Pipeline Growth

• Work with our paid media agency to build and execute demand generation programs targeting financial services decision-makers (engineering leaders, CTOs, VPs of Platform, Heads of Infrastructure)
• Develop and optimize multi-channel campaigns (email, paid, organic, events) with clear attribution and ROI tracking
• Partner closely with Sales to align marketing efforts with revenue goals and priority accounts in banking, payments, lending, insurance, and wealth management

Content Marketing & Thought Leadership

• Define and execute a content strategy that positions Tensure as the go-to platform engineering partner for financial services
• Collaborate with engineers, Solutions Architects, and Practice Directors to turn deep FinServ and platform engineering expertise into compelling thought leadership (blogs, whitepapers, case studies, webinars)
• Develop content that speaks credibly to the intersection of regulatory compliance, security, and modern developer experience

Website & Digital Presence

• Own the company website post-launch — optimize for SEO, conversion, and lead capture as the new positioning hits the market
• Continuously refine our digital presence to reflect Tensure’s evolving work and wins in the FinServ platform engineering space
• Monitor and report on site performance, traffic trends, and lead conversion metrics

Social Media & Community

• Develop and manage Tensure’s social media presence, with a focus on LinkedIn and relevant FinServ and engineering communities
• Build engagement strategies that amplify our people, our expertise, and our point of view on platform engineering in regulated industries
• Support employer branding efforts to attract top-tier engineering and consulting talent

Events & Partnerships

• Plan and execute events — both virtual and in-person — including webinars, roundtables, sponsorships, and FinServ industry conferences
• Identify and cultivate co-marketing opportunities with technology partners (AWS, Azure, GCP) and FinServ ecosystem players
• Represent Tensure at industry events and help our leadership team do the same

Vendor & Team Management

• Source, manage, and hold accountable a network of specialized vendors and freelancers (design, copywriting, paid media, video, etc.)
• Build processes and playbooks that make the marketing function repeatable and scalable
• Hire and mentor your first direct report within the first year, with a vision for growing the team over time

Requirements

• 6–10+ years of marketing experience, with at least 2 years in B2B technology or professional services
• Proven experience building or significantly scaling a marketing function — not just inheriting a mature team
• Strong demand generation chops — you know how to build pipeline, not just brand awareness
• Experience managing external vendors, agencies, and freelancers to deliver high-quality work on time and on budget
• Excellent written and verbal communication skills — you can write a compelling case study and present a campaign strategy to leadership with equal confidence
• Data-driven mindset with experience in marketing analytics, attribution, and reporting
• Comfort operating as both a strategist and an executor — you’re not above rolling up your sleeves
• Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment

Nice to Have

• Experience marketing for financial services, fintech, or companies selling into regulated industries
• Familiarity with platform engineering, developer experience, or infrastructure concepts — enough to be conversational, not necessarily hands-on
• Experience marketing for a consulting firm, managed services provider, or systems integrator
• HubSpot, Marketo, or similar marketing automation platform experience
• Experience with ABM (Account-Based Marketing) strategies targeting enterprise financial institutions
• Background working with technology partner ecosystems (AWS, Azure, GCP)

Some of our Perks

• Medical, dental, vision & prescription benefits starting day 1!
• Company paid short-term/long-term disability, AD&D and life insurance
• We contribute 3% of your base salary to a 401k (regardless of your contribution)
• 5 weeks Paid Time Off + 11 Company Holiday
• A transparent pay structure with a clear path to promotion

Understanding the interview journey

• An initial screening interview
• A marketing strategy interview (portfolio review, campaign case studies, and/or hypothetical scenarios)
• An interview with the leadership team
• A culture and values interview