Marketing Manager

About Us

We are a mission-driven accessibility start-up dedicated to transforming how neurodivergent individuals navigate their educational and professional journeys. 

Since launching our first product, Present Pal, back in 2018, Estendio has empowered students across over 150 universities in the UK and US to excel in their presentations and communication skills. Building on this success, we recently launched our second product, Tailo, an AI-powered reading platform designed to create a tailored reading experience for every mind.

Our mission is to become the world's leading accessibility company, and we’re entering an exciting stage of rapid growth as we scale over the next year.

About the Role

The Marketing Manager (Product & Content) is responsible for shaping and communicating Estendio’s product narrative across the middle and bottom of the funnel, primarily for new and expanding markets in US and UK Higher Education.

This is a creative and strategic thinking role, shaping how Estendio is perceived in new markets and supporting pilots and adoption through compelling storytelling.

This role turns product value, pilot outcomes, and user stories into clear, compelling content that:

• Builds credibility and trust with Higher Education decision-makers

• Equips the commercial team with strong sales enablement

• Supports pilots and adoption with sharp, consistent storytelling

Key Responsibilities

• Product Narrative & Positioning: Own and maintain Estendio’s product narrative and messaging for HE decision-makers, ensuring consistent, differentiated storytelling across all channels and materials.

• Content Creation – Social, Thought Leadership & Product Storytelling: Create and manage narrative-led social, thought leadership, and product content (primarily LinkedIn) that builds credibility in new markets and supports core GTM campaigns.

• Sales Enablement & Nurture Content (Mid-Funnel Ownership): Lead mid-funnel content by developing sales enablement assets and nurture journeys that move leads from MQL → SQL → Opportunity, in close alignment with the existing team.

• Pilot Storytelling, Proof Points & Adoption Content: Turn pilots and live usage into compelling stories, proof points, and adoption content that support pilot success, conversion, and rollout in institutions.

• Customer Evidence, Insights & Performance: Build and leverage a library of customer evidence while tracking content performance and sharing insights that refine marketing, outreach, and sales strategies.

• Market Focus & Scope: Focus on new and expansion markets in US and UK HE, contributing to the DSA market only where it strategically amplifies core Higher Education storytelling and thought leadership.

Key Accountabilities

• Mid-Funnel Ownership

  • Clear and consistent product narrative and positioning across all commercial-facing content.

  • Strong MQL → SQL conversion support through nurture journeys and sales enablement.

• Content & Storytelling Impact

  • High-quality case studies, decks, FAQs, testimonials that increase confidence among decision-makers.

  • Effective storytelling that supports strong pilot-to-conversion rates.

• Adoption & Customer Evidence

  • Creation of adoption assets that support successful rollout and engagement in live institutions.

  • Growing library of customer proof points (stories, quotes, examples, metrics) that feed into sales and marketing.

• Performance & Insight

  • Regular tracking and reporting on content performance and engagement.

  • Clear feedback loop into marketing and commercial strategy based on user and content insights.

Key Relationships

• Internal: Head of Marketing, Marketing Manager, Head of Commercial, Product Delivery team

• External: Content collaborators, advocates, designers or agencies

About You

You will have a background in Product Marketing, Content Marketing or Strategic Communications, ideally within a growth or go-to market context. Proven ability to create compelling, insight-led messaging for professional / institutional audiences. Together with experience producing content for social channels (LinkedIn especially) with commercial or thought leadership impact.

You will be comfortable working in a fast-paced, cross-functional go-to-market environment. In addition, any exposure to Education, SaaS or mission-led industries would certainly be valuable but not essential.

Key Skills and Competencies

• Strong storytelling and brand narrative skills, able to translate product value into belief-driving content.

• Creative with a strategic lens, understands influence, positioning and audience psychology.

• Skilled in social content creation for credibility, not vanity.

• Strong written communication skills with a clear, professional tone.

• High autonomy and ownership, able to shape direction based on market insights.

• Collaborative and confident working alongside marketing and commercial teams.

Measures of Success

• Growth in new-market engagement (social, content performance, inbound trust signals).

• Commercial team feedback on usefulness and clarity of marketing assets.

• Strengthened positioning and market authority in the new markets.

• Contribution to pilot momentum and narrative differentiation.

What We Offer

• Flexibility: Working remotely with occasional on-site meetings in Scotland and Quarterly company get togethers

• Impact: An opportunity to lead product marketing communications & social content to build credibility and accelerate go-to-market momentum. OR

  Impact: An opportunity to drive Estendio’s market presence in new and expanding marketing in the US and UK

• Collaboration: Work closely with a small, passionate team that values innovation and collaboration.

Why Join Us?

• 🕓 9-day fortnight (every second Friday off)

• 🌴 33 days holiday (including public holidays)

• 🏡 Remote-first with Quarterly Company Meet-Ups

• 🧠 Wellbeing cashback plan and assistive tech support

• 🧰 £150 home working setup budget

• 💡 Make a real impact - building inclusive tech for every mind

Location : Remote (Based in the UK)

(Please Note: You must be based in the UK and have the right to work in the UK)

Sounds like you? We’d love to hear from you.