Marketing Manager, Customer Advocacy

Marketing Manager, Customer Advocacy

Position Overview:

The Customer Advocacy Marketing Manager leads programs that turn satisfied customers into active advocates, strengthening brand credibility, accelerating revenue, and deepening customer loyalty. This role owns the strategy and execution of advocacy initiatives including customer communities, success storytelling, awards, and experiential programs.
Working cross-functionally with Marketing, Sales, Partner Success, and Events, you will scale customer advocacy efforts that support pipeline acceleration, retention, and brand visibility.

Position Description:

Core Responsibilities:

• Customer Advocacy & Community 
  • With Partner Success, build and manage a scalable customer advocacy program, including advocate recruitment, engagement, and readiness for co-marketing activities.
  • Maintain an advocate database, tracking engagement, participation, and impact.
  • Partner with Sales to provide customer references, proof points, and advocacy support that accelerates deal cycles.
• Customer Storytelling & Content
  • Own the customer advocacy content strategy, including case studies, testimonials, and customer success stories.
  • Collaborate with Marketing, PR, and Sales Enablement to activate customer stories across campaigns, events, media, and lifecycle programs.
  • Maintain a centralized repository of approved customer assets for cross-team use.
• Customer Experiences, Awards, & Programs
  • Design and execute customer awards, recognition programs, and high-impact experiences that strengthen relationships and generate buzz.  
  • Partner with Events and Marketing teams to amplify advocacy programs through campaigns, social, and field activations.
  • Oversee branded onboarding or welcome experiences for key accounts where applicable.
• Engagement, Measurement & Impact
  • Define success metrics for advocacy programs, including engagement, content usage, pipeline influence, and revenue impact.
  • Track, analyze, and report performance to marketing and revenue leadership.
  • Build and nurture long-term relationships with customer champions and advisory board members.
  • Adjust priorities as needed to support high-impact advocacy initiatives and evolving business needs.

Qualifications: Knowledge, Skills and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5–8 years of relative marketing experience, preferably in B2B SaaS or EdTech
• 3–5 years specifically in:
  • Customer marketing and advocacy
  • Brand or content marketing
  • Community or experiential marketing
  • Building programs from scratch
• Experience working closely with Customer/Partner Success and Sales and with HubSpot or comparable CRM and marketing automation platforms.
• Some required domestic travel (10%)

ESSENTIAL FUNCTIONS:

• Spends time at a computer workstation and desk.
• Moves throughout department or other locations to access or exchange information.
• May involve carrying loads up to 50 lbs. and being able to remain in a stationary position.
• May involve lowering oneself to file, and reaching, twisting or turning.
• Involves handling office materials, typing, writing and other tasks that require manual dexterity.
• Continuous listening.
• Ability to communicate information.
• This job may require accommodating different bodily movements and physical abilities.

About Us:

For more than 40 years, VenturEd Solutions (formerly part of Community Brands) has been supporting K-12 private and independent schools. We offer a comprehensive suite of software tools for admissions, enrollment, financial aid, tuition management, student information, communication, fundraising, and accounting. These tools empower schools to fulfill their missions and deliver exceptional educational experiences.

Our leading software seamlessly integrates all aspects of school management, contributing to overall school success. Our suite of solutions includes Ravenna Admit, Ravenna Student Management, TADS, School and Student Services (SSS), Educate, TuitionPay, CampusPay, MySchoolWallet, and payment processing.

Through collaborative partnerships with schools, we aim to enhance user experiences, streamline operations, and foster a strong sense of community. Our education solutions are flexible and customized to meet the unique needs of each school.

Why Work Here?:

Good People, Doing Good Things: Employees at VenturEd Solutions are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

• Medical, Dental & Vision Benefits

• Flexible Planned Paid Time Off

• Generous Sick Leave

• Purpose-Driven Culture

• Work-Life Balance

• Passionate About Community Involvement

• Company Paid Parental Leave

• Company Paid Short Term Disability

• Remote Flexibility