Marketing Manager, ATI

The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners.  Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.

JOB DESCRIPTION:

The Director of Marketing is a senior leadership role responsible for developing and executing ATI's full marketing strategy — from brand and demand generation to member communications and digital experience. Reporting directly to the President, this person will be both a strategic thinker and a hands-on operator who can build and lead a high-performing marketing function.

This is a high-visibility, high-impact role for a marketer who thrives in a data-driven environment, is energized by the automotive aftermarket, and wants to own outcomes — not just activities.

Key Responsibilities

Brand & Positioning

• Own ATI's brand strategy, messaging architecture, and market positioning across all channels

• Ensure brand consistency across digital, print, events, and member-facing communications

• Develop thought leadership content and campaign strategies that reinforce ATI's authority in the automotive coaching space

Demand Generation & Acquisition

• Design and execute campaigns to drive new member acquisition across paid search, SEO, social, email, and outbound channels

• Partner with the sales team to develop lead generation programs, nurture sequences, and conversion strategies

• Oversee ATI's paid media strategy, including vendor relationships and performance accountability

Member Marketing & Retention

• Build lifecycle marketing programs that drive member engagement, event attendance, and retention

• Develop personalized communication strategies across email, SMS, and digital touchpoints

• Collaborate with coaching and operations teams to support member success milestones and upsell opportunities

Digital & Analytics

• Own ATI's digital presence including website, SEO strategy, and marketing automation platform

• Establish marketing KPIs and reporting cadences; present performance and insights to senior leadership

• Use data to inform decisions, optimize campaigns, and identify growth opportunities

Team & Cross-Functional Leadership

• Lead, develop, and grow a marketing team including internal staff and agency/vendor partners

• Partner closely with Sales, Operations, Finance, and Product to align marketing with business priorities

• Manage the marketing budget with a clear ROI mindset

Qualifications

Required

• 8+ years of progressive marketing experience, with at least 3 years in a senior or director-level role

• Demonstrated success building and executing multi-channel B2B or B2C marketing strategies

• Strong analytical skills with experience using data to drive marketing decisions and demonstrate ROI

• Proven ability to lead and develop teams in a fast-paced, growth-oriented environment

• Excellent written and verbal communication skills; ability to influence at all levels of the organization

Preferred

• Experience in the automotive, franchise, or professional services industry

• Background in subscription, membership, or coaching business models

• Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation platforms

• Experience managing paid search strategy and vendor relationships

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Position Location:

Compensation Range:

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Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.