Marketing Manager, Arena (Remote U.S.)
Gray Swan AIAbout Gray Swan
Gray Swan protects organizations from emerging AI security threats. We build real-time threat detection, automated validation, and adaptive defenses for AI labs and enterprises. We’re a team of ~30 people, well-funded, and growing fast.
We have strong traction and partnerships with all the leading AI labs, which means employees here take on real responsibility and meaningful equity from day one. This is a high-ownership environment where you’ll work on hard problems, move quickly, and help shape both the product and the company.
Many people join Gray Swan because our mission matters. We’re doing practical, high-impact work in AI safety. That sense of purpose is a core reason why great people choose us.
The Role
Gray Swan Arena is where the world's top red-teamers test frontier AI models, learn about AI security, and win cash prizes. Leading labs use the resulting data to ensure that future LLMs are safe and aligned with human values.
We are looking for an Arena marketing manager who can help us grow the Arena user base by owning and orchestrating multi-channel campaigns that not only keeps current participants engaged, but converts net-new users that are specialists in the space.
The job requires wearing a number of different marketing hats including campaign setup, community engagement, marketing content strategy, managing influencers, and optimizing metrics. If you’ve been able to deliver on aggressive user growth and engagement goals before, this is an incredible opportunity to experiment with the freedom to execute.
If you're a self-starter with a passion for growth marketing, a desire to make a big impact, and significant brand/community experience, we want to hear from you.
What You’ll Do
Collaborate with the Arena Product team to set growth goals and iterate rapidly.
Develop and execute multiple experiments across 3-5 channels over the first 6 months, doubling down on tests that work.
Experiment with a variety of tools and platforms you believe will return the biggest results, with freedom to shape the marketing stack.
Track and analyze participant acquisition and engagement metrics, identify the top traffic sources and optimize on those efforts to drive registrations and daily active users; report on this performance at both the challenge and platform level.
Own and expand on the existing Arena marketing partnerships while identifying opportunities to track, report, and present ROI on partnership impact.
Lead Arena Challenge announcements and continued promotion campaigns with primary growth KPIs in mind.
Create a consumer brand voice that is unique to Arena and complements the B2B persona.
Carry the consumer brand voice over to the voice across our community in Discord, fostering ongoing engagement through conversations, activations, and programming that keep users returning for new challenges.
Translate community insights and discussions into compelling marketing content that reflects user interests, brand credibility, and drives deeper participation.
Amplify the impact of community contributions by showcasing how user participation influences and strengthens AI security research.
Manage per-challenge budgets aligned to challenge type, performance goals, and lab partnership interaction to ensure efficient allocation of resources to maximize participation and outcomes.
Research, plan, and execute on in-person hackathons and events to grow the user base, deepen brand engagement, and attract high-quality specialists in the space.
Help Gray Swan make AI safe for everyone.
Who You Are:
Proven track record of executing successful B2C marketing campaigns
Able to conceptualize creative marketing campaigns and see them through to completion
Experience managing influencer & affiliate marketing programs for specialist content creation
Strong organizational and communication skills
The adaptivity and curiosity needed to stay effective given the accelerating pace of change of what works in online marketing
Bonus Points If You Have:
Experience with developer-, researcher-, or security-professional-focused marketing
A strong ecosystem understanding of the AI, AI safety, or security space
Experience growing Discord communities and running successful influencer campaigns
Conversion rate and ad campaign optimization skills
If you don’t meet 100% of these, you should still seriously consider applying. We care more about what you can do than your credentials.
You’ll Thrive Here If You
… like to both roll up your sleeves and do great work directly and to manage external collaborators
… thrive in fast-moving environments. Arena challenges launch on tight cycles and need to attract attention on short notice. You are proactive and comfortable with ambiguity and bringing order from chaos.
… are collaborative and humble. We win together, and the community you'll manage is one of the things that makes Gray Swan feel like Gray Swan.
… want to do work that matters. The Arena is where frontier labs actually stress-test their models before deployment, and what happens on your watch directly shapes how safely those models reach the world.
Compensation & Benefits
We offer a competitive compensation package designed to reward impact and incentivize growth. Our compensation philosophy is informed by our current valuation and recent industry data.
Salary: $121,000-171,000
Equity: Competitive equity package
Benefits:
401k with up to 4% matching
28 days annual leave (vacation + holidays)
Health, dental, and vision coverage
Catered lunches (Pittsburgh office)
Flexible work arrangements
Visa sponsorship available for exceptional candidates
Interview Process
Application review. We read everything; we’ll respond within 7 days.
✏ Online skills screen (30 min). Complete simple, job-relevant exercises.
Intro call (30 min). We learn about you; you learn about us.
‍ Marketing skills interview (60 min). Q&A and live exercises relevant to marketing workflows.
Experience & culture interview (60 min). Conversational exploration of the skills fit.
Reference checks. We’ll reach out to 3-5 references that you provide.
Offer. If it’s mutual, we move fast.
How to Apply
Submit your resume, answer the application questions, and include a cover letter that includes what makes you a good fit for the role and why you’d like to work at Gray Swan while demonstrating your strong writing and attention to detail. (We don’t need you to demonstrate an LLM’s strong writing, so use your own voice.)
If you have questions about the role or there are preparations we can make to help ensure you have a comfortable and positive interview experience, please contact careers@grayswan.ai.