Marketing Manager

Job Title: Marketing Manager
Location: USA - Remote
Website: https://www.wmfts.com/en/
Group: https://www.spiraxgroup.com/

When you join Watson-Marlow Fluid Technology Solutions, a part of the Spirax Group, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.

This role will focus on:

We are seeking a strategic and results-driven Marketing Manager to lead our digital marketing efforts, enhance brand visibility, and support business growth. The Marketing Manager will play a pivotal role in driving the growth and success of our business in their respective sectors. Reporting directly to Regional Business Development Manager, this role combines strategic insight with operational responsibilities, ensuring marketing initiatives are executed effectively and aligned with business goals.
In this position, you’ll be responsible for not only gathering and analyzing market intelligence but also helping to implement marketing campaigns and manage operational activities such as Exhibition organisation and implementation. Your expertise will guide the development of sector specific marketing strategies while ensuring smooth execution across various marketing touchpoints. This role includes responsibility for PPC, Google Ads, social and email marketing, case study development, market insights, brand awareness, and tradeshow planning. The ideal candidate will also lead and mentor a small marketing team, fostering collaboration and high performance.

What you’ll be doing

• Market Research and Analysis: Conduct qualitative and quantitative market research, working closely with internal teams (sales, product development, etc.) and external stakeholders. Analyze market data to deliver actionable insights and inform timely decisions that drive growth within the Life Sciences or Process Industries sectors.
• Marketing Insights Strategy: Develop and implement a market insights strategy that communicates data-driven insights to key stakeholders. Focus on critical trends and performance indicators that enable senior leadership to make informed, growth-focused decisions. Your insights will drive the overall marketing approach, ensuring alignment with business priorities.
• Campaign Execution and Operational Support: Collaborate closely with the marketing communications team and external agencies to plan and execute marketing campaigns. Oversee campaign timelines, content creation, and resource allocation. Manage operational tasks such as campaign coordination, event planning, and content production, ensuring seamless execution.
• Budget and Resource Management: Manage the marketing budget for the sector, ensuring that resources are allocated efficiently across different initiatives. Track the performance of marketing activities and campaigns to assess return on investment, making recommendations for optimization where necessary.
• Customer and Market Focus: Continuously analyze customer needs and market dynamics within the sectors. Develop and implement marketing strategies that engage customers, strengthen relationships, and drive long-term partnerships. Use customer insights to shape the marketing plan and ensure it resonates with target audiences. Organise and launch
• Americas Exhibitions and conferences, in collaboration with Business Development, Sales and General Managers.
  Stakeholder Engagement and Alignment: Partner with cross-functional teams, including sales, product development, and customer and market insights team marketing, to ensure alignment on key marketing initiatives and campaigns.
• Collaborate with sales teams to ensure marketing strategies are in sync with revenue goals.
• Leadership and Team Development: Lead and support a small team, as assigned, providing guidance, coaching, and development opportunities to enhance performance. Drive accountability within the team to achieve marketing and business objectives.
• Diversity and Inclusion: Support diversity, equity, and inclusion initiatives within the team, fostering an inclusive environment that reflects the organization’s values.
• Continuous Improvement: Take an active role in driving continuous improvement within the marketing function. Regularly assess performance, seek feedback, and leverage data to optimize processes and deliver on marketing outcomes.

Key Responsibilities:

Digital & Performance Marketing

• Develop and execute integrated digital marketing strategies across paid, owned, and earned channels.
• Manage and optimize PPC campaigns (Google Ads, Bing, LinkedIn) to drive lead generation and ROI.
• Oversee SEO/SEM strategies and website performance to improve visibility and engagement.

Email Marketing

• Plan, design, and execute targeted email marketing campaigns to nurture leads and engage customers.
• Segment audiences and personalize content to improve open and click-through rates.
• Monitor campaign performance, conduct A/B testing, and optimize based on analytics.
• Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).

Social Media & Content Marketing

• Manage content calendars and campaigns across LinkedIn, Youtube, and other platforms.
• Create engaging content that aligns with brand messaging and campaign goals.
• Track engagement metrics and adjust strategies to improve performance.

Google Ads Management

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Video).
• Conduct keyword research, write compelling ad copy, and manage bidding strategies.
• Analyze campaign performance and provide actionable insights.

Case Study Development

• Collaborate with sales and customer success teams to identify and develop impactful customer case studies.
• Create a structured process for gathering testimonials, metrics, and success stories.
• Leverage case studies across digital campaigns, sales enablement, and PR.
• Market Insights & Brand Awareness
  Conduct market research to identify trends, customer needs, and competitive positioning.
• Translate insights into actionable marketing strategies and messaging.
• Drive brand awareness through digital campaigns, PR, and thought leadership.

Tradeshow & Event Management

• Plan and manage the company’s presence at industry tradeshows and conferences.
• Coordinate logistics, booth design, promotional materials, and lead capture strategies.
• Track event ROI and ensure timely follow-up on leads and opportunities.

Team Leadership

• Lead, mentor, and develop a high-performing marketing team.
• Set clear goals, provide regular feedback, and support professional development.
• Foster a collaborative and innovative team culture aligned with company values.
• Manage external agencies and freelancers as needed to support campaign execution.

Our Values:

The successful candidate will always consider the safety and wellbeing of others. They will look to build relationships across the business, working collaboratively, sharing expertise and helping others. They will seek excellence in all they do, and operate with integrity and respect whilst always putting the customer first

What you'll bring

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience in digital marketing, PPC, email marketing, and event/tradeshow management.
• Experience with data visualisation tools e.g. Power BI
• Excellent strategic and critical thinking capabilities with focus on delivering business impact
• Proven experience in market analysis, market research and marketing
• Strong interpersonal skills which allow you to engage proactively and successfully with both internal and external stakeholders. You are not afraid to make a cold call.
• Strong project management and organisational skills
• Fluency in English. Additional languages such as Spanish, French or Portuguese are an asset.
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Strong attention to detail and problem-solving capabilities
• Experience in a team leadership role: Proven experience and strong analytical skills and proficiency with Google Ads, social media platforms, and marketing automation tools (e.g., HubSpot, Mailchimp, CRM).
• Experience of creating campaigns on LinkedIn and using other social media platforms
• Experience of organising events such as Exhibitions and tradeshows
• Experience of managing a budget
• Experience of Google ads, website search engine optimization (SEO) and pay per click campaigns (PPC)
• Experience of webchat

Preferred Skills:

• Google Ads and HubSpot certifications.
• Experience in B2B marketing, preferably in Life Sciences, Food & Beverage or Environmental
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Physical Demands

· Mobility: This is a remote position that primarily requires sitting at a desk or computer workstation for extended periods, with occasional need to stand or move around to maintain health and well-being. Ability to regularly operate a computer keyboard and mouse.
· Vision and Hearing: Ability to use a computer and read documents. Effective communication skills to interact with colleagues and clients through video conferencing tools.
· Dexterity: Basic hand dexterity for typing and using computer peripherals

Reasonable accommodations will be provided to enable individuals with disabilities to perform essential job functions.

We are an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This position offers a salary range of $101,166-151,749dls per year. Final salary offers are determined by multiple factors, including education, experience, internal equity, geographic location, and the candidate’s expertise, and therefore may vary from the range listed. For roles based outside Massachusetts, the applicable salary range may be lower.

At Watson-Marlow, we believe in taking care of our colleagues. We offer a generous benefits package, including:

•  Robust Retirement Plan: Benefit from a guaranteed 5% employer contribution to your 401K, plus an additional 3% employer match, empowering your financial security.
• Comprehensive and Supportive Parental Leave: Experience our inclusive, gender-neutral parental leave policy, offering 16 weeks at 100% pay. Upon your return, enjoy a gradual transition with a unique 80% work schedule while still receiving 100% of your pay for the first 6 months, ensuring a balanced reintegration into the workplace.
• Fertility Assistant Program: Fertility Benefits to support you on your journey to building a family. It may include IVF, genetic testing, and other fertility-related services. 
• Generous Time Off: Enjoy ample time off to recharge and attend to life's circumstances with generous vacation and well-being days, 9 observed holidays, 15 caregiver days, and 80 hours of annual sick leave.
• Community Engagement Opportunities: Make a difference with 3 paid volunteer days each year, encouraging you to give back to the community and causes you care about.
• And Many More Benefits: Discover a wide range of additional perks and benefits designed to support your well-being and professional growth. We invite you to explore all the ways we strive to create a fulfilling and rewarding work environment.

Everyone is Included at Spirax Group
We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.

We know that everyone needs some extra help from time to time, so we have introduced a range of additional benefits through our Group Inclusion Commitments. Learn more at Our Inclusion Commitments.

Company Overview

At Watson-Marlow Fluid Technology Solutions, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference. As a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries, we offer a wide range of products, including tubing, specialised filling systems and products for single-use applications.

Watson-Marlow is part of Spirax Group, a FTSE100 and FTSE4Good multi-national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.

Our purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 165 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones!

Our inclusive culture and values, unites us, guides our decisions and inspires us everywhere that we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included.

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