Marketing Manager

MARKETING MANAGER

Paradigm Life  |  Full-Time  |  Salt Lake City, UT (Remote)

THE ROLE

We are looking for a strong marketer who can think strategically, execute with discipline, and drive results across the full campaign lifecycle. You will own campaigns from brief to post-mortem — setting the direction, managing execution, protecting quality, and reading performance data to make the next campaign better.

This is a role for someone who has done the work, knows what good looks like, and is ready to lead a modern marketing function that uses every tool available — including AI — to move faster and perform at a higher level.

WHAT YOU WILL OWN

• Campaign strategy & execution — Translate business objectives into structured campaigns across all active channels. Own the brief, own the launch, own the results.
• Content quality & brand voice — Review and approve all campaign content before it goes out. You are the last line of defense for quality and brand consistency.
• Performance & optimization — Read cross-platform data and turn it into decisions. Identify what's working, cut what isn't, and apply lessons to the next campaign.
• Process integrity — Manage the campaign calendar and intake process. Prioritize the right work, sequence it correctly, and protect in-flight campaigns from scope creep.
• Stakeholder alignment — Keep leadership informed, manage expectations, and communicate campaign status clearly. Push back when you need to — and do it in a way that builds trust.

WHAT YOU BRING

• Marketing experience — 5+ years managing multi-channel campaigns end-to-end. You have shaped strategy, not just executed tasks. You know what makes a message land with a specific audience.
• Strategic thinking — You can take a vague business goal and build a clear, structured campaign from it. You ask the right questions before you start.
• AI curiosity and working knowledge — You have used AI tools in your marketing work and are comfortable building that fluency further. You understand that better inputs produce better outputs — and you're ready to operate at that level.
• Process discipline — You have managed campaigns under pressure, held boundaries with senior stakeholders, and built structure in environments that didn't have it.
• Data literacy — Comfortable pulling insights from performance data across platforms and using them to inform strategy — not just report on results.

THIS ROLE IS NOT FOR YOU IF

• You need every detail handed to you before you can move — this role requires independent judgment and initiative.
• You are resistant to AI tools or unwilling to develop fluency with them as part of how you work.
• You struggle to prioritize competing requests or protect a campaign plan from constant mid-cycle changes.

WHY PARADIGM LIFE

Paradigm Life helps people build financial security through education, strategy, and whole life insurance solutions. Our mission is to change the way people think about money — and marketing is how that conversation starts. You will have real ownership, meaningful scope, and the tools to do your best work. This role is built to grow with you.