Marketing Manager

Job Description

About your Role: As the Marketing Manager (Contract), you will play a key role within a fast-paced, end-to-end corporate marketing department. Reporting to the Senior Director of Marketing, you’ll lead the planning and execution of integrated, omni-channel campaigns designed to drive enrollment growth and engagement across our network of online schools. 

In this role, you’ll champion the success of our local schools, collaborating closely with cross-functional teams including Enrollment, Creative, Web, Analytics, Corporate Communications, Email, , Product, Social Media, and Market Research—as well as external partners and school leaders. Your contributions will ensure that prospective and current families clearly understand the value of our schools, directly advancing K12’s mission, enrollment, and retention goals. This is a contract position with potential for renewal or conversion into full-time based on performance. 

SUMMARY: The Marketing Manager (Contract) will oversee the strategy, development, execution, and measurement of marketing initiatives that support K12’s core business—the management of more than 70 online public and private schools. This includes setting clear campaign objectives, developing timelines and strategies, and partnering with internal and external teams to deliver compelling content across owned and organic channels (including web, SEO, social, and email).  

The Marketing Manager will also apply data-driven insights, AI-enabled tools, and performance testing to enhance campaign effectiveness, operational efficiency, and audience engagement. As K12’s online school portfolio continues to evolve, this position offers significant opportunity to drive innovation, improve customer experiences, and make measurable contributions to the organization’s strategic priorities. 

ESSENTIAL FUNCTIONS:  

• Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention across owned and organic channels, including web, email, social media, SEO, and digital content. 

• Develop and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and target audience needs. 

• Oversee the creation and optimization of high-performing content and messaging across owned channels, ensuring consistency, relevance, and alignment with brand standards and student/family insights. 

• Deliver regular performance read outs using data and dashboards (CTR, engagement, conversion). 

• Leverage data, technology, and AI tools to personalize campaigns and scale impact. 

• Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and drive measurable impact. 

• Guide the strategic use of analytics and performance insights to evaluate campaign effectiveness, inform content strategy, and optimize marketing touchpoints for audience engagement and conversion. 

• Lead SEO and organic growth strategies, ensuring school websites and content ecosystems are optimized for visibility, discoverability, and conversion. 

• Foster collaboration with internal stakeholders (including regional and national teams) to align marketing efforts, share best practices, and ensure consistency in messaging and execution. 

• Drive continuous improvement through experimentation, testing, and performance analysis, applying insights to enhance campaign effectiveness and operational efficiency. 

• Support new school launches and major initiatives by managing cross-functional marketing efforts, ensuring on-time, on-brand, and data-informed execution. 

• Mentor and support specialists or coordinators, providing guidance, feedback, and skill development in campaign management, content strategy, and use of emerging technologies. 

• Stay ahead of digital, AI, and education marketing trends, proactively identifying opportunities to adopt new tools or methodologies that enhance marketing performance and innovation. 

• Serve as a strategic partner and trusted advisor to school leaders and stakeholders, bringing insights, recommendations, and solutions that elevate brand presence and drive meaningful results. 

This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns.  

MINIMUM REQUIRED QUALIFICATIONS:   

• 5-7 years of experience in marketing, specifically in marketing OR equivalent combination of education and experience 

• Ability to manage and juggle priorities on a daily basis and work independently 

• Highly organized, detail-oriented, meets deadlines consistently 

• Strong written and verbal communication skills 

• High standards for quality and accountability in deliverables 

Certificates and Licenses: None required. 

OTHER REQUIRED QUALIFICATIONS:  

• Strong strategic thinking, analytical thinking, problem-solving skills 

• Excellent presentation skills with ability to leverage technology effectively 

• Excellent interpersonal and collaborative skills with ability to build strong working relationships 

• Ability to work both independently and within a team-oriented environment 

• Strong project management and organizational skills with attention to detail 

• Excellent written and oral communication skills 

• Experience setting and delivering against measurable marketing metrics 

• Highly organized, detail-oriented, meets deadlines consistently 

• Ability to prioritize effectively and manage competing priorities to deliver and drive results 

• High level of quality and accountability for work product  

• Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events) 

• Ability to clear required background check  

DESIRED QUALIFICATIONS:  

• Product marketing experience 

• Experience or interest in the K–12 education or edtech sector 

• Previous collaboration with cross-functional remote teams 

• Strong strategic thinking, analytical thinking, problem-solving skills 

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• This is a remote (i.e. at home) position 

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections.

We anticipate this position will pay $26.83 - $46.84 per hour. This is a temporary/contractor role, and you will be an employee of Workspend. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.  

Job Type

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.