Marketing Manager

Job Title: Marketing Manager 

Zeiders supports individuals and families across federal, state, and local government and commercial sectors. As a longstanding veteran owned business located in Woodbridge, Virginia, we bring decades of experience as industry experts in comprehensive program management, case management, staffing services, and organizational support to improve the quality of life for communities.  Our people-centric, solution- focused business approach is built on subject matter expertise, quality processes, and innovative solutions which have cultivated strong partnerships and earned client confidence and repeat business from satisfied customers over 40 years. We seek individuals with strong passion for what we do and our commitment to quality service. 

 Summary - This is a contingent opportunity and would begin work upon the contract award.  

The Marketing Manager supports the promotion and delivery of Fleet & Family Support Programs (FFSP) by planning, coordinating, and executing strategic marketing and outreach efforts. This role ensures Sailors and their families are informed of and connected to available resources, trainings, and services. The Marketing Manager leverages digital platforms, content curation, and targeted communication strategies to enhance program visibility, accessibility, and engagement across Navy communities. This position is on the Professional Development and Training Team (PDTT).  

This is a telework position. 

Essential Duties and Responsibilities 

Program Marketing & Campaign Coordination 

• Plan, execute, and optimize audience-tailored marketing campaigns across multiple platforms (social media, video, print) 

• Develop campaign timelines and ensure timely delivery of products and messaging 

• Expand and enhance communication outreach strategies to support program growth 

• Coordinate with program staff, leadership, and command points of contact to align messaging with operational needs 

Content Development & Curation 

• Develop and produce marketing content, including print copy, videos, social media graphics, flyers, newsletters, and presentations 

• Write and distribute weekly messaging for commands and Learning Management System. (LMS) 

• Apply content curation principles by identifying, selecting, organizing, and sharing high-quality resources, presenting them in a meaningful and user-friendly way 

• Translate complex program information into clear, engaging content tailored to Sailors and families 

Social Media & Outreach 

• Develop and schedule social media content to increase awareness and participation 

• Monitor engagement and respond to inquiries in coordination with program staff 

• Support outreach to commands, family members, ombudsmen, and community partners 

Training & Event Promotion 

• Promote FFSP training (webinars/events) and programs across program areas (deployment readiness, transition assistance, resilience, financial readiness) 

• Coordinate marketing content for live and virtual events, including registration, reminders, and follow-up communication 

• Support Mobile Training Team (MTT) and command-requested training promotion 

Email Marketing & Communications 

• Develop and distribute targeted email campaigns and newsletters 

• Maintain and segment distribution lists for specific audiences 

• Track performance metrics (open rates, engagement) and refine strategies accordingly 

Public Affairs & Compliance 

• Collaborate with Public Affairs Office (PAO) as appropriate to ensure alignment with Navy communication standards 

• Ensure all materials meet Navy branding, policy, and communication guidelines 

• Coordinate required reviews and approvals 

Required Qualifications 

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. 

• Minimum of 3 years’ experience in marketing with a focus on digital media. Work samples will be requested. 

• Experience developing and executing digital marketing and communication strategies across web and social media platforms, tailored to diverse target audiences. 

• Experience in video creation with platforms such as Camtasia or Adobe Premiere Pro. 

• Demonstrated proficiency in using common industry software applications to include Microsoft Office suite, specifically Power Point and Publisher 

• Knowledge of the military lifestyle culture 

• Skilled in drafting graphic materials utilizing common industry professional graphic design tools. 

• Excellent oral and written communication skills. 

• Creative thinking and problem solving.  

• Ability to multi-task, anticipate needs and work independently. 

• High comfort level with the use of technology for communication and task completion.   

• Ability to work effectively in a virtual team environment. 

Preferred Qualifications:  

• Knowledge of Navy, military family programs and/or Fleet and Family Support Programs 

• Experience in use of online project management and collaboration tools to manage projects, deadlines and collaborate with virtual team members and customers. 

• Experience in marketing in a military environment and demonstrated understanding of military affiliated communication channels  

• Adobe Creative Cloud graphic design software experience 

Other Skills and Abilities    

• U.S. citizenship is required for this position in accordance with specific federal contract requirements. 

• Ability to successfully complete a pre-employment and government background investigation to include FBI fingerprints.  

Competencies  

To perform the job successfully, an individual should demonstrate the following competencies : 

• Ability to work both independently and as part of a team.  

• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. 

• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. 

• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. 

• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events. 

• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed. 

• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention. 

Physical Demands. Works in home office area. Sits, stands, bends, lifts, and moves intermittently during working hours. Uses laptop computer, telephones, printers and other office equipment. The employee may occasionally lift and/or move up to 20 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment. Telework employees are expected to have a dedicated work space and high-speed internet. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  

Zeiders Enterprises, Inc. is an Equal Opportunity Employer 

Compensation is based on geographic location and experience. Wages are available upon request.