Marketing Lead

About k-ID

k-ID is the global leader in privacy-first compliance and age verification infrastructure. Recognized as one of TIME’s Best Inventions of 2025, named a Tech Pioneer by the World Economic Forum and a winner of Fast Company’s Next Big Things in Tech, we are building the Age Layer for the internet—the fundamental infrastructure that allows digital platforms to verify age and manage compliance globally without friction.

Our core platform, anchored by the Compliance Development Kit (CDK) and AgeKit, is the trusted engine for the world’s largest game publishers and digital ecosystems. We replace fragmented, manual compliance with a unified API that handles age verification, parental consent, and regulatory logic across 200+ markets. Backed by top-tier venture capital firms like a16z and Lightspeed, k-ID is entering a phase of growth to define the standard for global digital safety.

About The Role

The Marketing Lead is a hands-on role responsible for driving k-ID’s marketing execution and revenue impact during its next phase of growth. This role is responsible for executing across the marketing funnel, with a bias toward early-stage demand, conversion, and revenue impact.

For the next 12 months, success in this role is defined by personal execution. You will run campaigns end to end, create content directly, test channels aggressively, and iterate weekly based on results. Strategy and operating structure will be developed alongside execution.

This role is well suited for someone early enough in their career to be hungry, fast, and eager to grow into a larger scope over time. Leadership responsibility and team scope are expected to expand as results compound.

You will work closely with the CEO, founders, Sales, and Product to position k-ID as the default infrastructure layer for age-aware digital experiences.

Location & Language

• Location: United States, Singapore or Remote

• Languages: Proficiency in English is required

Key Responsibilities

Growth and Demand Execution

• Drive lead generation and early pipeline creation in close collaboration with Sales

• Rapidly test messaging, channels, and offers and double down on what works

• Support high-velocity launches of strategic customers and platform integrations, translating major wins into market momentum.

• Own distribution and amplification of launches across owned, paid, and partner channels.
  

Funnel and Conversion Optimization

• Own website conversion, landing pages, and lead capture flows

• Run continuous experimentation across acquisition and activation funnels

• Analyze performance weekly and iterate quickly based on data
  

Product Marketing and Go-to-Market

• Translate product capabilities into clear value propositions for developers and enterprise buyers

• Support launches of new features and regulatory capabilities with execution-ready GTM plans

• Create sales assets directly including decks, one-pagers, and customer-facing materials
  

Content and Messaging

• Create high impact content including launch content, product narratives, campaign copy, LinkedIn content, and website copy

• Develop clear, simple messaging that converts interest into action
  

Tools, Data, and Execution Velocity

• Operate marketing tools hands-on including CRM, automation, and analytics

• Track CAC, conversion rates, and channel effectiveness

• Use AI tools to increase speed, efficiency, and insight across workflows

Minimum Qualifications

• 4 to 7 years of hands-on marketing experience in B2B SaaS, developer tools, or infrastructure products

• Demonstrated ownership of campaign execution and measurable outcomes

• Comfort operating in a fast-paced, resource-constrained startup environment

• Comfortable operating with ambiguity, speed, and imperfect information

• Strong analytical instincts and data fluency

• Excellent written communication skills
  

This role is ideal for someone stepping into a larger scope for the first time.

Preferred Qualifications

• Experience with developer platforms, APIs, or infrastructure products

• Experience supporting sales-led or hybrid GTM motions

• Startup experience at seed to Series B stage

• Experience marketing infrastructure, developer platforms, or products serving the gaming ecosystem (studios, platforms, engines, or middleware) is a strong plus

• High AI literacy with demonstrated use of AI to scale personal output

Benefits

Competitive Salary

• A competitive startup salary aligned with experience and market benchmarks.

• Employee Stock Ownership Plan so you participate directly in the long term upside of the company.

Health and Wellbeing

• Comprehensive family health coverage, including medical, dental, and vision benefits

• Provided Mental Health and Wellness support benefit

Professional Development

• Hands on exposure with key clients in a scaling global tech company

• Opportunities for continuous learning through real ownership over a company function

• Direct collaboration with the Founders and the GTM leadership team

Culture and Ways of Working

• A collaborative, inclusive and low politics work environment.

• Flexible, trust based working culture shaped by a US startup operating model.

• A mission driven company focused on improving online experiences for kids and teens globally.