Marketing Lead: Acquisitions

The Role

We're looking for a marketer who is fluent in ASL and has been waiting for a role where that fluency does more than help with the occasional event.

Someone who can take a brand that's been quietly underserved since we acquired it and turn it into the name that schools, hospitals, courts, and employers call first when they need an interpreter who actually understands the community. Someone who sees a thin social feed and an empty content calendar and thinks: good, let me build.

You'll own the full marketing motion for one of our subsidiary brands serving the Deaf and Hard of Hearing community, and for the acquired brands we add to our portfolio over time. You report directly to the VP, Marketing & RevOps. This isn't a temporary seat. The launch brand is the starting point. Future acquired brands are part of the scope. The role grows with the work.

The audiences are sharp and varied: school districts holding IEP meetings, hospitals working through Section 1557, courts needing certified interpreters, and employers covered under the ADA. They are all looking for the same thing: a partner that respects the community they serve. Your job is to be the marketer who proves it.

The Work

1. Brand Building for Acquired Companies

Our launch brand has been quiet since acquisition. The website needs work. The social presence is thin. The brand voice is undefined. You are going to fix all of that, and you are going to do it in a way that respects the Deaf and Hard of Hearing community, which means no pity-driven framing, no condescending storytelling, and no marketing that treats Deafness as something to overcome.

·       Define and document brand voice, visual direction, and messaging architecture in partnership with our brand design team.

·       Audit the website, social profiles, and existing collateral. Build a prioritized fix list. Ship the fixes.

·       Develop positioning that reflects how Deaf and Hard of Hearing people actually want to be talked to and talked about.

·       Apply the same playbook to future acquired brands as they join the Piedmont Global portfolio.

2. Multi-Channel Content Production

You produce the content that builds authority in the accessibility and language-access space. White papers on Section 1557 implementation, blog posts on VRI best practices, LinkedIn content that moves conversations, customer stories that show the work.

·       Maintain a quarterly content calendar tied to pipeline priorities, policy moments, and the community's calendar of advocacy events.

·       Produce blog content, white papers, case studies, social posts, and email newsletters.

·       Repurpose every major piece into derivative assets across channels: one webinar becomes a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager.

·       Make content accessible by default: captioned video, ASL overlay where appropriate, and plain-language summaries.

3. Lifecycle Marketing & Engagement Automation

The marketing engine should run on its own once you've built it. You design the HubSpot workflows that turn a content download into a nurture sequence, a social engagement into an enrichment moment, and a quiet contact into a re-engaged one.

·       Build and maintain HubSpot nurture sequences tied to content downloads, webinar registrations, and high-intent page visits.

·       Work with RevOps to configure engagement scoring so the sales team knows which contacts are warming up.

·       Monitor social engagement and route follow-up where it makes sense.

·       Run customer marketing programs: upsell sequences, retention touches, and win-back flows.

4. Events & Community Presence

The Deaf and Hard of Hearing community is tight-knit and rightly skeptical of brands that show up only when they're selling. You're the marketer who builds long-term presence at the events that matter: National Association of the Deaf conferences, ASL teacher conventions, healthcare accessibility summits, and the policy moments around the ADA and Section 1557. You represent the brand in a way that earns trust rather than spends it.

·       Own the event calendar across conferences, sponsorships, partner events, and advocacy moments.

·       Coordinate logistics, materials, and pre- and post-event marketing in partnership with the greater marketing team.

·       Identify speaking, sponsorship, and advocacy opportunities that match the brand and audience.

·       Build relationships with Deaf-led organizations and community partners that can amplify the brand's voice.

5. Sales Enablement & Customer Marketing

Sales needs collateral that sounds like the brand, not like a generic interpreting vendor. You produce the pitch decks, one-pagers, case studies, and email templates that close deals, and you keep them current as the product and the market evolve.

·       Build sales decks, capability statements, and one-pagers tailored to the brand's verticals.

·       Develop customer case studies that show how the brand solves the actual problems schools, hospitals, courts, and employers face.

·       Run upsell and cross-sell campaigns into the existing customer base.

·       Partner with sales to keep messaging tight, current, and aligned with what's working in the field.

About You

·       3-5 years of marketing experience, ideally with exposure to B2B and a healthy curiosity about what makes the buyer actually pay attention.

·       ASL fluency is required. Not 'I took a class once.' Conversational, professional fluency. You can interview a Deaf customer for a case study, represent the brand at a community event, and hold a working conversation with a Deaf colleague without needing an interpreter.

·       Demonstrated knowledge of the Deaf and Hard of Hearing community: its history, its tensions, its norms. You understand why 'people-first' language is debated, why audism is a live conversation, and why Deafness is a culture, not a disability category.

·       Ownership of at least one brand or channel from scratch (a social presence, a blog program, a newsletter, an event series). You know how to make something out of nothing.

·       A taste for design. You're not designing from scratch, the brand design team builds your templates, but you're the one populating them and you need to know the difference between good and good enough.

·       Specific examples of how you're using AI in your work today. We use Claude, HubSpot AI, and other tools daily, and we expect you to bring your own opinions on where they help and where they don't.

·       Strong writer. You can produce a white paper, a LinkedIn post, and a customer email in the same morning and have all three sound like the same brand.

·       Comfort with HubSpot, ClickUp, and modern marketing automation. You don't need to be the deepest expert in any one platform, but you need to be dangerous in all of them.

·       Clear, direct communication and comfort working independently in a remote environment. You ask for what you need, push back when you disagree, and own the outcome.

·       Available to work core hours in Eastern, Central, or Mountain time. You don't need to be based in the U.S., but your working day needs to overlap with one of those three time zones.

·       Strong understanding of SEO, AEO, and content optimization best practices.

·       Familiarity with design tools (e.g., Canva, Adobe Suite) and analytics platforms (e.g., Google Analytics, HubSpot reporting).

Bonuses: lived experience in the Deaf or Hard of Hearing community as a Deaf or hard-of-hearing person, CODA, or close family member; experience marketing accessibility, language-access, or healthcare-adjacent services; or background in the language services, localization, or globalization space.

A Note on Hiring for This Role

The Deaf and Hard of Hearing community has been marketed at, not marketed to, for a long time. We want a marketer who has spent real time inside that community: as a Deaf or hard-of-hearing person, a CODA, a family member, a long-time colleague, or a professional who has done sustained work in the space. ASL fluency is the hard requirement. Lived experience is a strong preference, and we'll be honest with you in conversation about what we're looking for.

This role grows. It starts with one acquired brand. As Piedmont Global completes more acquisitions, this seat takes them on too. The trajectory is up and to the right, and we'll be transparent about where the role is heading at each step.

We also recognize how AI is changing marketing roles, and we're actively building around it. We encourage AI use across our workflows and clear the barriers that slow it down. The best candidates will see AI as a tool to enhance quality and efficiency while still applying their own critical thinking. If you're experimenting with AI and have insights on its strengths and limitations, we'd love to hear from you.

This is a remote role open to candidates working in Eastern, Central, or Mountain time. You don't have to be U.S.-based, you just need to be on with the team during core hours. We're a mighty team that values clear communication, ownership, and the kind of resourcefulness that comes from building something that didn't exist before.