Marketing Lead

About the Company

Valerie Health is reimagining how independent provider practices operate by using AI to modernize patient and provider communication interfaces, provide better care, and drive operational efficiencies.

We’re led by founders with deep healthcare and tech experience: Pete Shalek, a repeat founder and operator with two health tech exits (including a $600M acquisition by Optum), and Nitin Joshi, who has built and scaled several 0–1 and 1–100 businesses, including Uber Eats, Uber Health, Stripe Connect, and Bridge ($1.1B acquisition by Stripe).

We’re scaling rapidly, automating tens of thousands of tasks each week less than a year post-launch, and growing 50%+ month-over-month.

We’re backed by General Catalyst, Primary Ventures, BoxGroup, and leading angels, including the founders of One Medical and Oscar.

Join us to build the operational backbone for independent practices and shape the future of modern healthcare.

About the Role

Reporting to our CEO, the Marketing Lead will define how Valerie Health tells its story to the world. You’ll shape and execute on our brand, messaging, and go-to-market strategy as we scale rapidly with some of the largest independent healthcare groups in the country.

One day you might be crafting positioning for a new AI automation, another you’re interviewing a customer to turn their success into a case study, and the next you’re collaborating with Sales to create an executive pitch that closes a million-dollar deal.

The ideal candidate blends strategic clarity with creative execution - part storyteller, part operator. You’re excited by the challenge of building a brand from the ground up, equally comfortable writing crisp copy, designing content systems, and running light-touch demand experiments. This is a rare opportunity to join as the first marketer, shape the voice of an AI-native healthcare company, and lay the foundation for a function that will scale nationally.

What You’ll Do

• Define Our Story. Craft Valerie’s positioning and messaging: who we are, why we exist, and how we drive growth for independent healthcare providers.

• Drive Sales Enablement. Create the decks, one-pagers, case studies, and proof points that help our Sales and Partnerships team win deals.

• Tell Customer Stories. Partner with our Customer and Operations teams to transform data and outcomes into narratives that demonstrate value and credibility.

• Develop Content & Campaigns. Run targeted tests across email, LinkedIn, and events to generate interest and awareness within our ideal customer profile.

• Support Product Launches. Translate new automations and features into clear, compelling narratives; develop launch materials and product marketing collateral.

• Measure & Learn. Track what resonates - from content engagement to sales cycle impact - and use insights to refine our story and channels.

• Build our Function. Shape how Valerie Health builds and scales our marketing function from the ground up.

About You

Experience (Required)

• 3-8 years of experience spanning product marketing, content marketing, or growth in a B2B or enterprise SaaS environment

• Proven ability to craft clear, differentiated messaging for technical or complex products

• Hands-on experience developing sales materials and customer case studies

• Strong writing and storytelling skills with examples of owned campaigns, launches, or thought-leadership content

Preferred Qualifications (Nice-to-Have)

• Experience in healthcare, enterprise software, or AI products

• Familiarity with CRM and marketing tools (HubSpot, LinkedIn Ads, Webflow, etc.)

• Demonstrated ability to work closely with Sales and Engineering teams

• Experience managing small creative or agency partnerships

Attributes

• Storyteller: You can distill complexity into clarity and emotion, making technical stories resonate with business buyers.

• Action-Oriented: You move fast, get things out the door, and build systems that scale.

• Analytical: You use data - pipeline, close, and customer metrics - to understand and iterate on messaging and channels.

• Strong Communicator: You are clear and succinct in both written and verbal communication, capable of adjusting style for different audiences.

• Builder: You’re motivated by building in early-stage environments: fast-moving, ambiguous, and highly collaborative.

• Mission-Driven: You care deeply about enabling independent healthcare and using AI to improve patient access and experience.

Compensation & Benefits

• Be a founding marketer with meaningful ownership in an AI-native, high-growth startup

• Competitive salary, equity, and benefits including medical, dental, vision, 401(k), and PTO

• Work directly with senior leadership and some of the most innovative healthcare groups in the country

• Shape the brand and marketing foundation for a company redefining how independent care grows and operates