Marketing Lead

Freelance Marketing Lead, Random Golf Club

3 to 6 month contract, with view to extend

About RGC

Random Golf Club is building a different kind of golf community. We exist for the players the traditional game forgot to talk to. Our edge is cultural, our voice is ours, and we move faster than the industry around us. We run events, we make content, we build partnerships, and we're growing quickly.

The role

We're looking for a Freelance Marketing Lead to own the marketing function end to end while our brand and creative output is led separately. You'll be the operator that turns our brand and creative work into measurable growth. Members, attendance, signups, engagement, revenue. If brand and creative is the engine, you're the fuel system and the wheels.

This is a hands on role. You'll be running things yourself, not delegating, with full ownership of how RGC performs across every owned and paid channel.

What you'll own

• The marketing calendar across the year, tied to events, drops, partnerships and brand moments
• CRM and lifecycle marketing, from acquisition through to retention
• Paid media strategy and execution across social, search and any other channels that earn their place
• Email and newsletter strategy, calendar and performance
• Organic social distribution strategy, working closely with the brand and creative team on what gets pushed where
• SEO and the marketing side of the website
• Analytics, attribution and reporting, with a clear point of view on what's working and what isn't
• Budget management for marketing spend

What you won't own

Brand strategy, creative output, tone of voice and visual identity sit with the Head of Brand. Commercial partnerships and sponsorships sit with our Commercial Director and Head of Partnerships. You'll work closely with all of the above.

Who we're looking for

• 5 to 8 years in marketing, ideally with time in a challenger brand, DTC business, or culturally credible lifestyle brand where you've had to do everything yourself
• A genuine operator. Someone who can build a paid campaign, write a CRM flow, brief a developer, read a dashboard and tell us what to do next
• Deep golf literacy. You play, you watch, you know the players, the tours, the brands and the culture. This isn't a role where you can learn the audience on the job
• Sharp judgement on what's on brand and what isn't. You'll be the second pair of eyes on a lot of work
• Comfortable in a small team where you own outcomes, not just inputs
• Fluent with the tools: Klaviyo or equivalent, Meta and Google ads, GA4, Shopify or similar, the usual analytics stack

The shape of the engagement

Freelance, 3 to 6 months initially, with the intention to extend if it's working for both sides.
5 days a week, full time.
 

Salary to be discussed on application