Marketing Lead

About the Role

This is a commercially-oriented marketing role that sits at the intersection of brand, demand generation, and sales enablement. As J4RVIS’s first dedicated marketing hire, you will operate with a high degree of autonomy, building the marketing engine from the ground up while working closely with the sales leadership team. The role is strategic and hands-on: you will define the quarterly marketing calendar, execute campaigns across digital and event channels, manage agency relationships, and run account-based marketing programs targeting enterprise clients. You will leverage AI tools and modern marketing technology to deliver scalable, measurable outcomes. This is a pioneering role suited to someone who thrives in fast-paced environments and wants to make a visible impact on a growing business

Responsibilities

• Demand Generation & Lead Gen
  • Plan and execute multi-channel marketing campaigns (digital, email, paid ads, events) to generate qualified leads.
  • Develop and manage the quarterly marketing calendar in collaboration with the sales team.
  • Run A/B testing across platforms and markets to optimise campaign performance.
• Brand & Thought Leadership
  • Own J4RVIS’s brand identity, messaging, and visual presence across all channels.
  • Create and curate content (blogs, case studies, whitepapers, social posts) positioning J4RVIS as a leader in AI transformation and Salesforce consulting.
  • Manage the company website to reflect current positioning and drive inbound interest.
• Account-Based Marketing
  • Design and execute account-based marketing strategies targeting key enterprise accounts in collaboration with sales.
  • Develop tailored messaging and engagement campaigns for priority accounts to drive awareness and accelerate deal cycles.
• Events & Community
  • Plan and coordinate participation in industry events, webinars, and J4RVIS-hosted functions.
  • Support major events including Dreamforce and local Salesforce community gatherings.
  • Manage event logistics, speaker coordination, and post-event follow-up.
• Digital Marketing & Analytics
  • Manage paid advertising, SEO/SEM, and social media campaigns.
  • Track and report on marketing performance metrics, providing data-driven insights to optimise spend and strategy.
  • Implement and manage marketing automation tools and CRM integrations.
• Agency & Vendor Management
  • Manage relationships with external agencies (creative, digital, PR) to maximise output from marketing investment.
  • Brief agencies effectively, review deliverables, and ensure brand consistency across all external outputs.
• Sales Enablement
  • Collaborate with sales leadership to translate go-to-market strategies into marketing collateral, pitch materials, and campaign assets.
  • Support the sales team with content and tools that enable effective client engagement.
• AI & Innovation
  • Leverage AI tools and modern marketing technology to drive efficiency and scalability.
  • Identify and implement new approaches to content creation, campaign management, and performance tracking.
  • Champion an AI-first mindset in all marketing processes.

Required Experience

• 3–6 years of experience in a B2B marketing role, ideally within professional services, technology consulting, or a marketing agency environment.

• Demonstrated experience in demand generation, digital marketing, and campaign management across multiple channels.

• Proven track record of planning and executing account-based marketing strategies for enterprise clients.

• Experience managing external agencies and vendor relationships to deliver marketing outcomes on time and within budget.

• Hands-on experience with marketing automation platforms (e.g., Pardot, HubSpot, Marketo) and CRM systems.

Skills

• Strong strategic thinking with the ability to translate business objectives into actionable marketing plans.

• Highly proficient with AI tools and modern marketing technology; comfortable implementing AI-first workflows.

• Excellent written and verbal communication skills with the ability to create compelling content across formats.

• Data-driven mindset with experience in campaign analytics, A/B testing, and performance optimisation.

• Account-based marketing expertise — able to design targeted engagement strategies at account and persona level.

• Self-starter with the ability to operate independently and manage competing priorities in a fast-paced environment.

• Experience in targeting international markets (US, Asia-Pacific) is highly desirable.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

• Salesforce ecosystem knowledge or experience is a plus but not essential.3+ years’ experience in an internal IT, IT operations, or IT coordinator role
• Strong hands-on experience with Microsoft Intune, Defender, and Entra ID (Azure AD)
• Experience managing SaaS access, device management, and IT asset inventories
• Solid understanding of security best practices and compliance-driven environments (ISO experience preferred)
• Proven ability to work autonomously in a remote role and manage priorities independently
• Strong troubleshooting skills across hardware, software, and connectivity issues
• Clear written and verbal English communication skills

WHY YOU SHOULD JOIN J4RVIS:

Become better at what you do. You will be challenged to learn every day, work on exciting projects and be provided with unique learning and mentoring opportunities from our CTA.

Be yourself. “Everyone has a role, everyone has a purpose.” Be the leader you wish you had and bring your authentic self to work. We celebrate each other’s uniqueness.

Succeed from anywhere. No matter if working from the office, from home, we empower you to unlock your true potential through a progressive workplace and provide you with the tools to do so.

Have fun along the way. We place immense emphasis on our culture and our team genuinely enjoys working with each other and spending time together both in and outside of work - never a dull day at J4RVIS!

SOME OF OUR PERKS

• Salesforce/Mulesoft/Project Management certifications paid for by J4RVIS
• Work From Anywhere for up to 2 weeks a year
• Flexible working arrangements
• 3 months paid parental leave for primary carers
• 2 days of study leave per quarter
• J4You Rewards (Work Anniversary Reward)
• Home office expense allowance

Are you ready to create a better tomorrow?

“When you join J4RVIS, you become part of a collaborative culture. We are a politics free workplace where everyone has a voice. Everyone is a leader, valued equally for their authenticity, background & skill.”