Marketing Generalist
Together LightSenior Marketing Generalist:Full Time - Contractor, Remote
Rate- Based on experience and location
Are you a talented marketer who can manage multiple funnels, from top of the funnel paid ads and ad creation, all the way through full funnel optimization of landing pages, CRM/Email/SMS/Notification marketing, leading to post sale tracking?
Do you have a talent for creating powerful video and text ads that convert?
Are you data driven in your decision making and understand that your intuition only goes so far, with the rest carried by testing?
Are you a “chronic” A/B tester, who always tests everything, and never settles because “perfection does not exist and marketing can always be improved”?
Are you well versed in the challengers VS champion style of marketing?
Can you manage up to 10 individual funnels of similar offers at once, optimizing all of them for improvement?
Can you speak and write excellent English?
If you're skilled at generalist marketing, data driven decision making, unit economics, and have expert level understanding of full funnel marketing, we want to hear from you.
About the Role:
You will play a crucial role expanding the offers of the current business from a handful, to 100 by the end of 2026.
You will be responsible for managing and optimizing the funnel for up to 30 offers during the expansion phase, and between 10-20 during the contraction, and optimization phase.
Your goal will be to ensure maximum profitability for the offers you are responsible for.
Responsibilities:
Paid Ads:
Be a true expert on how paid ads work, what works, and how it works. Be an expert in iterating, testing, cutting bad ads, scaling winners, and repeating, across multiple offers, all at once.
Landing Pages:
Continually optimize landing pages, using challenger style marketing, to continue shrinking leaks, and increasing conversion rates.
Analytics:
Know the numbers to an expert level. Understand CAC, LTV, ROAS, and how they relate to a business model that may not break even and become profitable for 60+ days, due to the sales cycle of the business.
Funnels:
Create from scratch, manage, maintain, and continually improve conversion rates from your respective funnels.
Creative:
Be a master in creative. Both picture and video creatives, as well as ad copy. Know what works, but more importantly, learn what works from constant A/B testing
AI leverage:
Expert level understanding on how to use AI to leverage your time, your tasks, and your duties. We value the use of AI highly as long as it is used properly, to increase productivity and profitability.
Qualifications:
Proven Experience: 3+ years experience directly managing real ad spend spend with a proven portfolio or results that you can point to.
Strong Communication Skills: Excellent verbal and written communication skills to effectively interact with leadership and teams.
Strategic Thinking: Ability to develop and implement effective marketing, looking past tomorrow, or next week, and understanding what marketing changes will actually contribute massively, long term.
Ability to collaborate with an international team, across different timezones, especially when deadlines count.
Attention to Detail: High level of attention to detail and ability to spot small differences in ads, copy, landing pages, or campaigns so that you can link those differences back to differences in results, and optimize in the next round of testing.
Technical Proficiency: Familiarity with sheets, Google ads, Meta Ads, TikTok Ads, Snapchat Ads, Bing Ads, and others. Strong Google Workspace skills. High level proficiency with Excel/Google sheets. High level ability to learn custom built softwares like an internal, custom built CRM and Admin Panel.
Adaptability: Ability to effectively work remotely, change direction quickly, cut losers even quicker, and shift budget and attention to scale winners, when winning offers and losing offers start to form in the expansion phase.