Marketing Director, UChicago Medicine Medical Group & Clinically Integrated Network

Join a world-class academic healthcare system, UChicago Medicine, as the Marketing Director, UChicago Medicine Medical Group & Clinically Integrated Network responsible for managing strategic marketing, brand management, patient acquisition & growth campaigns, community relations & outreach, and content development & communication initiatives for the UChicago Medicine (UCM) Medical Group and Clinically Integrated network (CIN).  

The UCM Medical Group & CIN Marketing Director will collaborate on the development and execution of strategic marketing initiatives and lead marketing initiatives to increase brand visibility and awareness, support new patient volume growth, and strengthen community engagement. The Marketing Director will work closely with the marketing team, Medical Group and Clinically Integrated Network leadership, including administrators and lead physicians, and the Operations teams to ensure alignment with organizational goals and to drive measurable growth.

Who you are:

A highly collaborative and detail-oriented marketing leader with:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• At least 8 years of experience in healthcare marketing, ideally within a medical group, health system, or similar environment.
• Experience managing teams and leading multi-channel marketing strategies.
• Strong understanding of healthcare delivery, service line dynamics, and patient decision-making behaviors.
• Exceptional communication skills.
• Ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.
• Talent for applying strategic thinking and leveraging data insights to inform decisions.

What you’ll do as the Marketing Director, UChicago Medicine Medical Group & Clinically Integrated Network:

• Collaborate and implement annual marketing plans that support organizational growth, brand positioning service line priorities and the CIN’s value proposition.
• Partner with leadership to identify marketing needs and opportunities.
• Maintain and strengthen the Medical Group’s brand identity as well as the CIN across all materials and platforms.
• Ensure brand consistency in patient communications, advertising, signage, and digital content.
• Lead reputation management efforts, including online reviews, patient feedback, working with the appropriate leaders to mitigate concerns.
• Partner with Marketing leadership to execute targeted marketing campaigns for new and existing service lines.
• Support targeted efforts that demonstrate the CIN’s value proposition.
• Review data insights to optimize campaigns and improve conversion rates.
• Ensure appropriate marketing materials and promotional items are available at community events, health fairs, educational seminars, and community partnerships.
• Oversee development of quarterly Medical Group newsletter.
• Approve marketing materials including patient-focused content such as rack cards, bio pages, articles and internal materials such as facesheets, emails, newsletter as well as CIN collateral.

E4 Leadership (Equity, Engage, Evolve, Excel) is a patient centered management system that empowers teams to improve on a daily basis. This is done through daily readiness huddles, real time process monitoring, performance review huddles and structured problem solving. E4 Leadership is an evolving system where leaders work together to cultivate a culture of equity and continuous improvement that enables:

1. Each person to realize their full potential for contribution
2. The organization to achieve high performance outcomes
3. System-wide integration, coordination, and seamless execution
4. Clear focus on exceptional, equitable patient care and experiences.

As part of the leadership team, this position will be instrumental in reinforcing and sustaining UCM’s E4 Leadership Culture.