Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

First American Title is seeking a strategic, execution-focused Marketing Director for its Lender Businesses to drive measurable growth and strengthen competitive differentiation across our Lender Division.

This leader will own the marketing strategy, budget, OKRs, and performance outcomes for lender segments, while leading a team of four and partnering cross-functionally with four Business Unit leaders, divisional leadership, and enterprise Center of Excellence (COE) teams (Creative, Performance Marketing, Brand).

This is a high-impact role responsible for aligning marketing to clear business outcomes, maturing sales–martech integration and building organizational buy-in around marketing’s supportive and strategic business value.

What You’ll Do:

Own Strategy & Divisional Marketing OKRs
Develop and lead the integrated marketing strategy for Lender Businesses, directly aligned to divisional revenue, retention, and market share objectives.

Set & Drive KPI Accountability
Establish, track, and report on key performance indicators including pipeline contribution, lead conversion, wallet share, retention, engagement, and ROMI. Build executive-ready performance narratives tied to business impact.

Lead & Develop a High-Performing Team
Manage and grow a team of four marketers, setting clear OKRs and performance standards aligned to business outcomes. Allocate and optimize marketing investment to maximize measurable return and support growth priorities.

Partner with Sales & BU Leaders
Serve as a strategic partner to Sales leadership and Business Unit heads, aligning marketing strategy to pipeline quality, win-rate improvement, and deal velocity. Equip sales teams with differentiated product messaging, high-impact collateral, and actionable audience insights that support customer acquisition, expansion, and retention. Build shared accountability for revenue outcomes through joint planning and performance transparency.

Leverage COE Partnerships
Translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams. Ensure marketing resources drive divisional results.

Elevate Product Positioning & Sales Enablement
Translate product capabilities, regulatory considerations, and competitive differentiation into clear, sales-ready messaging frameworks and stage-specific tools. Ensure field teams are equipped with compliant, compelling materials that address buyer risk concerns and accelerate decision-making.

Advance Martech & Funnel Maturity
Improve integration between Salesforce and marketing automation to better connect awareness, engagement, pipeline, and closed revenue. Elevate attribution clarity and funnel transparency.

Protect & Evolve the Brand
Ensure lender-facing marketing for all brands/companies reinforces First American’s reputation for trust, expertise, and institutional strength - while thoughtfully integrating innovation.

What You’ll Bring:

• 10+ years of B2B marketing experience (Mortgage, Financial Services, or Fintech preferred)
• Proven experience owning OKRs and delivering measurable revenue impact
• Strong leadership experience managing and developing teams
• Experience operating in matrixed organizations with multiple stakeholders
• Budget ownership and performance accountability experience
• Strong understanding of CRM, marketing automation, attribution, and funnel analytics
• Prior experience engaging in mortgage‑banking conferences that support the lending ecosystem is preferred
• Executive-level communication and presentation skills

Why This Role Matters

Mortgage lenders operate in a trust-driven, risk-sensitive environment. Marketing in this space must be disciplined, credible, and directly tied to business growth.

This Director will play a pivotal role in strengthening First American’s competitive position, advancing marketing maturity, and ensuring our lender strategy is backed by clear OKRs, measurable KPIs, and executive confidence.

Pay Range: $148,600.00 - $198,200.00 Annually

 

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

 

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.