Marketing Director - Biosciences - US Remote

Overview

The Director, Marketing, U.S. Region is a senior commercial leader responsible for defining and executing the regional marketing strategy to drive profitable growth and market leadership across key segments. This role leads a high‑performing team of approximately 10 product, field, and growth marketing professionals and works cross‑functionally with Sales, Global Marketing, and Segment teams to translate market insight into impactful commercial execution.

The Director owns the annual marketing plan and budget and is accountable for demand generation, commercial launch readiness, sales enablement, and ROI‑driven marketing investments. This role ensures rapid adoption of new and existing products by aligning downstream marketing execution with product development and commercial priorities, continuously optimizing the marketing mix through performance metrics and KPIs.

As a key member of the U.S. Regional Leadership Team, the Director provides forward‑looking market and competitive intelligence, supports forecasting across capital and consumables, and shapes regional strategy through deep customer understanding. This leader develops and inspires talent, fosters a growth mindset, and drives results through strong people leadership, strategic thinking, and close collaboration across a matrixed organization.

Responsibilities

• Responsible for developing the regional annual Marketing plans to drive profitable growth across the key market areas and segments and lead a team of ~10 commercial marketing associates (product, field, and growth) in execution of marketing plans and tactics. Specific examples include:
  • Creation of annual marketing plan and supporting annual budget preparation.
  • Collaboration with Segment and WW Marketing to develop Commercial Launch readiness plans
  • Working with Sales to develop Sales Training plans
  • Working with WW Marketing, Sales and the Segments to develop and drive demand generation activities
  • Managing and executing marketing expenses to drive maximum ROI
• Downstream from product development, drive collaboration with counterparts in commercial organization to encourage rapid adoption of Waters Biosciences products and solutions and expand customer utilization of existing products and solutions through demand generation.
• Evaluate marketing activities and refine plan according to relevant metrics/KPIs to ensure consistent delivery of marketing mix.
• Demonstrate leadership excellence by engaging and developing a team of highly capable associates. Empower teams to make decisions and drive innovation.
• Be a team player in the US region Leadership team: constructively challenge where appropriate and be a positive force in supporting business outcomes.
• Responsible for supporting forecasting across capital equipment and consumables.
• On going market updates related to funding conditions, regional buying trends, and competitive analysis.

Qualifications

• Commercial marketing leader with experience in the biosciences / cell analysis industry
• 8-10 years of leadership experience in marketing, R&D, academic research, or scientific application within the healthcare industry
• Experience in the medical device global healthcare industry and markets are required
• Strong marketing acumen with classical marketing knowledge and successful growth marketing outcomes
• Exceptional influencing, negotiating and presentation skills
• Solid understanding of the flow cytometry and single cell markets
• Prior experience of leading large marketing organizations
• MBA and or PhD in Biological Sciences preferred
• Remote based  -  California preferred

Company Description

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide. 

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.