Marketing Director

As our Marketing Director and a member of our Senior Leadership Team, you will be accountable for developing and implementing key strategic programs to support the growth of the company and its business objectives. In this role, you will be responsible for positioning our software solutions to new and existing international telecoms customers by developing our marketing strategy, devising innovative ways to connect with target audiences, corporate communications and brand management. You will collaborate with internal stakeholders, engage with industry analysts and execute account-based marketing strategies. The ideal candidate will be data-driven, possess strong business acumen and thrive in a fast-paced environment turning market insights into actionable marketing plans. 

This position provides overall leadership to the marketing team, with people management responsibility for all members of the Marketing function. It reports to the Sales Director for commercial alignment and execution, while retaining full accountability for marketing strategy, brand and go-to-market. 

At Lifecycle, our core values are central to who we are and how we do business, and you will be expected to collaborate positively, have a passion to succeed, be prepared to take smart risks, possess leadership qualities, be able to flex your expertise and use your strong sense of customer focus to exceed expectations, every day. 

 
Key Responsibilities 

• Product Marketing and Positioning: Develop and execute comprehensive product marketing strategies, including messaging, positioning and go-to-market plans for our software solutions, tailored towards international telecoms markets. 

• Market Analysis and Drivers: conduct in depth research on market drivers, trends, competitive landscapes and customer needs in the global telecom sector to inform product strategies and marketing campaigns. 

• PR and Analyst Relations: Build and maintain relationships with industry analysts, managing briefings, enquiries and contributions to reports to enhance Lifecycle’s visibility and credibility. 

• Internal Collaboration: Partner with cross-functional teams including product management, sales, engineering and executive leadership to align marketing efforts with business objectives and gather insights for campaigns. 

• Account-Based Marketing (ABM): Design and implement targeted ABM programs to engage key telecom accounts, creating personalised content and strategies to nurture high-value relationships and drive revenue. 

• Tradeshows and events: Plan, coordinate and execute participation in industry tradeshows, conferences and virtual events including booth design, content creation and lead generation activities. 

• Content and Campaign Development: Create compelling marketing materials such as white papers, case studies, webinars and digital campaigns to support product launches and ongoing promotion. Design, build and optimises websites, social pages, SEO/SEM and Social Media campaigns. 

• Performance Measurement: Track and analyse marketing metrics, ROI, and campaign effectiveness using data-driven approaches to optimise strategies and report on outcomes to stakeholders. 

• Develop and manage the annual marketing budget, departmental expenditures and other financial considerations. 

• Brand awareness: Lead and maintain brand awareness and ongoing development of the brand to ensure it remains contemporary. 

• Other Duties: Support additional marketing initiatives as needed, such as customer testimonials, partner marketing, or regional adaptations for international audiences. 

• Provide people management for all leads. Foster a culture aimed at accountability, engagement, continuous improvement and business objectives. 

Requirements 

• 5+ years of experience in product marketing, preferably in the telecom or software industries with a focus on B2B markets. 

• Experience of working up to leadership level in comparable organisations  

• Proven track record in account-based marketing, product positioning, and analyst relations. 

• Strong analytical skills with experience in market research, data analysis, and tools like Google Analytics, CRM systems (e.g., Salesforce), or marketing automation platforms (e.g., Marketo or HubSpot). 

• Excellent communication and presentation skills, with the ability to articulate complex technical concepts to diverse audiences. 

• Experience managing tradeshows, events, and cross-functional projects in a global context. 

• Willingness to travel internationally for events and client engagements (up to 20-30%). 

 
Key Skills 

• Highly Driven: Self-motivated with a proactive approach to identifying opportunities and delivering results independently. 

• Numeric and Data-Driven: Proficient in leveraging data and metrics to inform decisions, forecast trends, and measure success. 

• Business Acumen: Deep understanding of telecom industry dynamics, customer pain points, and how marketing drives business growth. 

• Strategic thinker with creative problem-solving abilities. 

• Strong organisational skills and attention to detail in a deadline-oriented environment.