Marketing Director

Buildern is the #1 Construction Management Platform that helps residential and commercial builders control projects from estimating to financials in one place. Our tools support teams with clear workflows, real-time insights, and a streamlined approach to day-to-day operations.

We are looking for a US-based Marketing Director to lead and scale our marketing function. This role will own the overall marketing strategy, build and manage a high-performing team, and drive awareness, demand generation, and growth for Buildern’s platform.

As Buildern continues to grow, the Marketing Director will play a critical role in building a strong marketing foundation — shaping positioning, expanding acquisition channels, and creating a consistent brand presence across the US and global markets. This role requires both strategic thinking and hands-on leadership, working closely with the CEO, Sales, Product, and Customer Success teams to accelerate growth.

What you will do:

• Own and execute Buildern’s overall marketing strategy, aligned with the company's growth goals
• Build, lead, and mentor the marketing team
• Develop scalable demand generation strategies across organic, content, paid acquisition, webinars, email marketing, and social channels
• Define Buildern’s positioning, messaging, and brand narrative in collaboration with Product and Leadership
• Partner closely with Sales to drive pipeline generation and improve lead quality
• Lead high-impact marketing initiatives, including case studies, webinars, product launches, customer stories, and thought leadership
• Oversee Buildern’s digital presence, including website performance, SEO, content strategy, and campaign execution
• Establish marketing KPIs, track performance metrics, and continuously optimize marketing activities based on data and insights
• Manage the marketing budget and allocate resources across channels for maximum ROI

What you will bring:

• 10+ years of experience in marketing within B2B SaaS or technology companies
• 5+ years of experience leading and managing marketing teams
• Familiarity with the construction industry, construction technology, or related markets is strongly preferred
• Proven experience building and executing successful marketing strategies that drive growth and pipeline
• Strong understanding of modern marketing channels, including content marketing, SEO, digital marketing, webinars, and demand generation
• Strong analytical mindset with the ability to measure marketing performance and optimize campaigns
• Based in the United States with strong experience working within the US market

Why Join Buildern?

You’ll be part of a fast-growing startup building an industry-leading construction management platform with a modern tech stack. At Buildern, you’ll grow quickly, take ownership of meaningful projects, and collaborate with a passionate team shaping the future of construction tech. If you thrive on energy, innovation, and real responsibility—this is the place.