Marketing Data & Segmentation Coordinator

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

We have received recognition numerous times as a top place to work, most recently ranking on Glassdoor’s “Best Places to Work in the U.S. 2024” list, and U.S. News & World Report’s “Best Companies to Work for 2024” list. In addition, we have been recognized for having one of the country’s Top 50 Midsize Early Talent Programs by RippleMatch’s 2024 Campus Forward Awards. There is no better time to be a part of Insperity, and our best work is yet to come. Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

To accelerate marketing campaign execution by serving as the primary point of contact within Marketing for all list and segmentation requests to Analytics. This contractor will play a critical role in ensuring requests are defined, communicated, and tracked by collaborating with cross-functional teams. This role will help improve the requirements and overall process to support data-driven marketing strategies.

Responsibilities:

1. List Coordination:

A. Serve as a liaison between Marketing and Analytics to gather and refine marketing requirements for data requests.

B. Submit and track data requests to Analytics who will develop lists and dashboards for:

i. Email marketing campaigns

ii. 6sense intent segments

iii. Gift drop programs

iv. ICPTAM targeting

v. Persona-based segmentation

vi. Product-specific and pain-point aligned campaigns

vii. Client Marketing campaigns

2. Platform Expertise:

A. Knowledge of these tools will help with translating marketing strategy into requirements:

i. 6sense

ii. ZoomInfo

iii. Dun & Bradstreet

iv. Salesforce (CRM)

v. Eloqua (MAP)

B. Understand data housed in each system and how it supports segmentation, enrichment and outreach.

C. Identify which segments/campaigns require list or dashboard development outside of Eloqua/6sense.

3. Cross-Functional Collaboration

A. Works closely with: Demand Generation, Marketing Operations, Sales, Campaign Planners and Analytics teams.

B. Meet with teams to gather and refine requirements across campaigns and other marketing initiatives.

C. Collaborate with Analytics to streamline the request process and support continuous improvement.

4. Data Strategy & Compliance

D. Provide recommendations to cross-functional stakeholders on list requirements to improve targeting and maximize effectiveness.

E. Ensure outreach complies with internal and external data governance policies.

F. Ensure compliance with data usage policies (e.g., CAN-SPAM, GDPR).

5. Documentation & Reporting

A. Maintain a centralized backlog of all active and completed requests with Analytics.

B. Monitor for duplication of requests across campaigns to avoid redundancy.

C. Document lists/segments created including inclusion/exclusion criteria and intended application, to support reuse and reference across requests.

D. Outline list-building processes and segmentation logic.

E. Define gaps and provide regular updates, insights, and best practices for improved automation/processes.

F. Define success metrics and track performance of the requests.

Qualifications:

· 3+ years in B2B marketing segmentation, requirements gathering, process coordination, and campaign support.

· Experience with marketing data platforms (6sense, ZoomInfo, D&B).

· Familiarity with Eloqua and Salesforce or similar MAP/CRM systems.

· Strong understanding of data architecture and marketing compliance.

· Ability to interpret marketing strategy and recommend actionable segmentation requirements.

· Excellent collaboration and communication skills.

· Demonstrated organizational skills across multiple departments.

· Nice to have experience with CRMA dashboards, Snowflake, or CDPs.

Onboarding & Training Plan:

First 30 Days: Foundation & Familiarization

Goals: Understand systems, processes, and team dynamics.

Activities:

· Company & Systems Overview

· Deep dive into company data architecture.

· Walkthrough of marketing automation platforms and integrations.

· Review internal campaign execution and data request processes.

· Access and study historical campaign data and documentation.

· Shadow demand generation and analytics teams.

· Attend relevant team meetings and cross-functional syncs.

Check-ins

· Weekly 1:1s with manager to review progress and address blockers.

Deliverables:

· Summary of key systems and processes.

· Initial audit of historical campaign performance based on data requests.

· Questions and observations log.

Days 31–60: Application & Contribution

Goals: Begin contributing to campaigns and data processes.

Activities:

· Begin coordinating the Marketing and Analytics teams under supervision.

· Assist with gathering requirements from Marketing for data requests. This role won’t directly create or pull lists at this time.

· Identify inefficiencies or gaps in current workflows.

· Propose improvements or automation opportunities.

· Partner with analytics to understand performance benchmarks.

· Begin contributing to documentation updates.

Check-ins:

· Continue weekly 1:1s.

· Midpoint review with manager and key stakeholders.

Deliverables:

· Support gathering Marketing requirements for at least 1 request and submit request.

· Draft of updated documentation or process improvement proposal.

Days 61–90: Ownership & Impact

Goals: Take ownership of key processes and demonstrate impact.

Activities:

· Campaign Leadership

· Independently manage end-to-end requirements coordination and tracking across Marketing.

· Provide recommendations to improve requirements to increase targeting.

· Compare campaign engagement against historical benchmarks.

· Finalize documentation for repeatable processes.

· Share learnings and best practices with team.

Check-ins:

· Bi-weekly 1:1s.

· 90-day performance review.

Deliverables:

· Data Request performance report and how to optimize.

· Finalized documentation for scalable processes.

· Presentation of onboarding learnings and impact.

Insperity provides a reasonable range of minimum compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The range of pay for this role is:

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law, including criminal arrest and/or conviction records.