Marketing Data Analytics – Brand Tracking (Reality Labs)--Remote

Marketing Data Analytics – Brand Tracking (Reality Labs)

itD is seeking a Marketing Data Analytics – Brand Tracking to support company’s Reality Labs organization by translating brand and market insights into actionable marketing and product recommendations. This role plays a critical part in guiding brand strategy for next-generation hardware products by managing end-to-end brand tracking programs and delivering clear, executive-ready insights that drive business impact. The ideal candidate brings deep expertise in quantitative and qualitative research, strong strategic thinking, and a proven ability to influence stakeholders through compelling storytelling and data-driven recommendations.

Location: Remote (U.S. – PST or MST preferred)

Pay Rate: depending on experience.
We provide comprehensive medical benefits, a 401k plan, paid holidays, and more.
Please note that we are only considering direct W2 candidates at this time, as we are unable to offer sponsorship.

Responsibilities

• Lead end-to-end brand tracking programs, including survey design, data quality management, analysis, and reporting.
• Translate research findings into actionable insights with clear recommendations that influence marketing strategy and decision-making.
• Analyze quantitative and qualitative data to uncover underlying trends, cohort-based insights, and competitive opportunities or risks.
• Manage brand tracking efforts across VR and Wearables devices, delivering insights and reporting on a consistent cadence.
• Contextualize brand performance findings within broader macroeconomic, organizational, and product-level developments.
• Manage external research vendors and oversee research execution to ensure methodological rigor and on-time delivery.
• Communicate insights effectively through clear, concise, and compelling presentations tailored for executive audiences.

Internal Responsibilities

• Attend regular internal practice community meetings.
• Collaborate with your itD practice team on industry thought leadership.
• Complete client case studies and learning material (blogs, media material).
• Build out material to contribute to the Digital Transformation practice.
• Attend internal itD networking events (in person and virtual).
• Work with leadership on career fast-track opportunities.

Required Qualifications and Skills

• 6+ years of experience conducting quantitative and qualitative research, including hands-on survey design, discussion guide development, and advanced data analysis.
• Direct experience managing end-to-end brand tracking programs.
• Proven ability to independently execute full-cycle research initiatives using primary and secondary data sources.
• Strong analytical skills, including experience with data cleaning, weighting, regression, and data quality management.
• Demonstrated experience synthesizing complex data into clear, executive-level insights and recommendations.
• Experience collaborating effectively with cross-functional partners in fast-paced environments.

Preferred Qualifications and Skills

• Experience conducting research for hardware or physical consumer products.
• Ability to manage challenging stakeholders and craft effective research questions.
• Strong appreciation for collaboration and cross-functional partnership.
• Prior experience supporting Reality Labs, VR, Wearables, or similar emerging technology categories.

Education

Bachelor’s degree in sociology, human studies, or a related field preferred, or equivalent work experience.