Marketing Data Analyst
DataikuDataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to begin building with AI using their existing skills and knowledge.
Marketing Data Analyst - US Remote
Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to begin building with AI using their existing skills and knowledge.
We're seeking a Marketing Data Analyst to join our Marketing Operations & Analytics team to support our global marketing team of 60 marketers and push the boundaries of our existing analytics ecosystem. This role is critical in driving strategic and operational insights that guide our marketing strategies and execution.
As a Marketing Data Analyst, you will leverage your analytical and technical skills to provide actionable insights through ad-hoc analyses and strategic projects. You'll serve as a bridge between technical analysis and business decision-making, adapting your communication effectively for various stakeholders. You will also have the opportunity to build innovative AI-driven solutions on our Dataiku platform .
Key Responsibilities:
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Partner closely with marketing stakeholders to identify key business questions and conduct robust ad-hoc analyses to drive decision making for the field and digital marketing teams
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Develop strategic projects to grow the analytics ecosystem including pipeline forecasting, campaign analytics, and marketing/channel mix analysis
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Own and manage key datasets and dashboards that are leveraged daily by the Marketing team, and design and build new dashboards using best in class visualizations techniques to convey insights to marketers in the easiest and most effective way possible
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Build innovative solutions to open questions using advanced analytics and AI to enable the Marketing team on Predictive and Prescriptive Analytics
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Collaborate with Business Operations and the Enterprise Data & Analytics teams on GTM metrics and datasets, and contribute positively to the large internal analytics community at Dataiku
Required Qualifications:
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4+ years of professional experience in analytics or a data/strategy-oriented role
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Experience in consulting or a similar business-facing analytical role showing an ability to translate business needs into analytical approaches and vice versa; prior experience supporting GTM, marketing / business operations within B2B SaaS or technology companies is a plus
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Demonstrated experience using data to analyze pipeline performance and marketing campaigns/ROI to drive strategic decisions
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Strong proficiency in Excel/Google sheets, advanced proficiency in SQL and moderate proficiency in Python for analytics purposes
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Demonstrable proficiency building high quality visualizations in tools like Tableau (our primary BI Tool)
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Experience with Dataiku is a big plus; all our analysis happens here
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Familiarity with operations systems such as HubSpot and Salesforce
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Ability to communicate clearly on technical and business concepts through storytelling and presentations
The final compensation package for this role will be determined during the interview process and is based on a variety of factors, including, but not limited to, geographic location, internal equity, education, skill set, experience and training. Eligible roles may also be entitled to receive commission or other variable compensation through Dataiku's incentive compensation program.
Dataiku also offers comprehensive benefits, including stock options, medical, dental, and vision plans, flexible spending accounts, pre-tax commuter benefits, a 401k company match, paid vacations and sick leave, paid parental leave, employer paid disability coverage, and additional health and wellbeing perks and benefits. Dataiku reserves the right to amend or modify employee perks and benefits at any time.