Marketing Coordinator

ABOUT SINCH 

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

DESCRIPTION 

We’re looking for a curious and detail-oriented Marketing Coordinator to support our Search & AI Systems team — a group focused on building AI-powered marketing systems that improve how Sinch’s products are discovered across search engines and LLMs. 

You will help ensure that what we build — AI-generated content, AI content engineering workflows, SEO recommendations, and site optimizations — ships, performs, and scales as desired on sinch.com. 

You’ll operate at the intersection of SEO, content engineering, writing, QA, and cross-functional coordination. This is an ideal opportunity for an ambitious early-career marketer with an eye for detail and writing savvy who wants exposure to SEO/GEO/AEO, AI content systems, and marketing operations. 

What You’ll Do

AI Content QA & Workflow Improvement:

• Build and maintain a pre-publish scoring/QA rubric for AI-generated content. 

• Review and edit AI-generated content to validate accuracy, completeness, and alignment with approved inputs/database(s)/brand guidelines. 

• Translate recurring issues into workflow improvements (e.g., prompt refinement, input adjustments, structural changes, etc.). 

Publishing Governance & Execution Oversight

• Coordinate graphic design and visual creation with brand and designer team members. Help us build the system to scale helpful, contextual visuals for all content we publish.

• Coordinate with teams responsible for WordPress publishing to ensure recommendations and updates are implemented accurately.

• Validate that content updates, bug fixes, and structural improvements are live and functioning as intended (e.g., no broken links, placeholder text, uninformed visuals, formatting issues, etc.).

• Validate localized URLs and ensure parity between English and translated pages.

Feedback Loop Management

• Gather stakeholder feedback, document needs/expectations, and project manage the requests. 

• Ensure edit requests from Marketing, Product, and other teams are properly implemented withn inputs/databases/workflows -- not only manually edited on-page. 

• Close the loop with stakeholders when issues are resolved.

Tool Governance, Project Organization, & Knowledge Base Management

• Maintain organization within Asana and other systems.

• Manage intake forms and triage incoming requests.

• Help prioritize backlog items in coordination with team leadership.

• Ensure targeted keywords, prompts, and workflows are properly documented, tracked, and reported across systems (e.g. Ahrefs, AirOps).

• Document and maintail team workflows, QA processes and operational playbooks. 

Website Maintenance & SEO Hygiene

• Conduct regular site audits and implement technical SEO improvements (e.g., 301 redirectsm 404 error resolution, redirect chain/loop fixes, etc) 

• Maintain internal linking between topic clusters as new and existing pages are published and refreshed. 

Reporting & Operational Support

• Support reporting efforts by gathering performance data from tools such as Ahrefs, AirOps, Looker, Google Analytics, Google Search Console, and more.

• Help prepare summaries highlighting publishing velocity, workflow output, and impact.

• Identify trends or anomalies and surface them to the team.

REQUIREMENTS 

• You are a humble, empathetic, optimistic, curious, detail-oriented, and ambitious self-starter. 
• Ability to manage multiple projects and follow through to completion. 
• Attention to detail and organizational discipline. 
• Exceptional written communication skills. 
• Demonstrable curiosity about AI-driven marketing and/or SEO. 
• At least 1 year of marketing career experience. 
• Bachelor’s degree in Marketing, Communications, English, or related field (or equivalent experience). 

Preferred Qualifications

• Experience with SEO/GEO/AEO.

• Experience with WordPress, AirOps, Ahrefs, Claude Code, Lovable, Figma, etc

OUR HIRING PROCESS 

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. 

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us!

BENEFITS

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. 
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. 
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. 
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. 
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

Salary:

The annual starting salary for this position is between $56,000-70,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until April 6, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.