Marketing Compliance & Workflow Strategist

Position Overview  
The Marketing Compliance & Workflow Strategist is responsible for managing internal marketing material compliance, carrier submissions, audit readiness, performance tracking, and vendor onboarding oversight. This role will serve as the primary internal contact for ensuring all creative assets meet CMS and carrier guidelines before submission and that all external vendors meet compliance requirements before activation. This position will operate independently from LDZ’s creative leadership and will not maintain any direct communication or coordination with LDZ’s CEO or creative department. 

Job Duties  

Compliance & Submission Oversight 

• Manage submission of marketing creatives to carriers and IFG 

• Maintain complete records of all SMID numbers, timelines, and status updates 

• Ensure all marketing content adheres to Medicare Communications and Marketing Guidelines (MCMG) 

• Serve as the internal gatekeeper for compliance prior to final submissions 

Audit Readiness & Documentation 

• Maintain a centralized log of all marketing submissions and approvals 

• Prepare quarterly audit packets for internal review and IFG reporting 

• Conduct regular reviews of material to ensure continued compliance post-approval 

Creative Workflow Management 

• Review all incoming marketing materials in its final stages  (Creative Submitted to IFG for review) via Trello for compliance using the internal checklist 

• Ensure all checklists are completed before submission 

• Implement version control processes and audit trail policies for creative revisions 

Vendor & Media Buyer Onboarding 

• Develop and maintain a standardized onboarding workflow for new marketing vendors and media buyers 

• Oversee the collection and review of contracts, compliance attestations, and BAA agreements 

• Coordinate initial compliance orientation and document tracking for all external vendor partners 

• Ensure all vendor processes align with internal and regulatory standards prior to campaign launch 

Internal Collaboration (No Vendor Contact with LDZ) 

• Work directly with compliance, legal, and Exact Leadership if necessary 

• Receive submissions only from approved internal points of contact (not LDZ creative team) 

• No direct engagement with external vendors affiliated with LDZ, including LDZ leadership 

Reporting & Performance Metrics 

• Track and report monthly metrics: approval rates, rejection rates, time-to-approval, etc. 

• Build and deliver visual dashboards or presentations for executive review 

• Identify and recommend workflow improvements to reduce submission turnaround times 

Key Performance Indicators (KPIs): 

• 95% SMID tracking accuracy 

• 100% compliance checklist enforcement pre-submission 

• 30% reduction in rejected creatives within 60 days 

• 100% separation of duties from external vendors 

• 100% completion rate of compliant vendor onboarding packages 

Minimum Qualifications  

• 3+ years of experience in a regulated marketing environment (healthcare preferred) 

• Familiarity with CMS guidelines and Medicare marketing requirements 

• Strong organizational and communication skills 

• Experience with Trello, Power Automate, and Microsoft Office Suite 

Reporting Relationship: Director of Compliance