Marketing Communications Manager, Customer Lifecycle Marketing - 12 Month Maternity Leave

Description

Join the Customer Lifecycle Marketing team and help shape how we connect our stores to our customers—every step of the way.

As a Marketing Communications Manager, you will play a pivotal role in supporting the holistic, engaging customer lifecycle journey that strengthens relationships, drives loyalty, and fuels long-term growth. You’ll lead integrated marketing strategies that connect our retail store experience with digital, and inbound and outbound channels—ensuring every interaction feels seamless, relevant, and customer-first.

#LI-REMOTE

Working cross-functionally across Base Marketing, Go-to-Market, Product, Channel Marketing, Sales, Pricing and Retail teams, you’ll translate business objectives into impactful campaigns that drive acquisition, engagement, and revenue growth across the full lifecycle.

If you’re energized by crafting compelling strategies, passionate about connected customer experiences, and thrive in a collaborative, fast-moving environment, this is the role for you.

What you’ll do

• Develop and execute regional mass and lifecycle marketing strategies that drive customer acquisition, revenue growth, and long-term engagement
• Lead strategic planning and performance across inbound and outbound channels, ensuring alignment to business targets and strategic pillars
• Build and maintain audience segmentation frameworks and journey-based messaging strategies that align message, timing, and channel to each stage of the customer lifecycle
• Connect retail store initiatives with broader marketing programs to deliver a unified omnichannel experience
• Manage end-to-end campaign execution—from brief and creative development through launch, optimization, and post-campaign analysis
• Own and monitor KPIs across awareness, engagement, acquisition, retention, and channel performance; generate insights and recommend optimizations based on trends and outcomes
• Identify and scope new opportunities across segmentation, content, creative, and testing (including A/B experimentation) to continuously improve performance
• Partner closely across marketing, business, and product teams to ensure seamless campaign delivery and alignment on shared objectives

What you bring

• Proven experience in marketing communications, lifecycle marketing, acquisition strategy, or omnichannel campaign management
• Strong understanding of how retail and digital ecosystems work together to create connected customer journeys
• Strategic mindset with the ability to translate data and insights into clear, actionable marketing plans
• Experience managing performance metrics and using analytics to drive optimization and growth
• Exceptional collaboration and stakeholder management skills across cross-functional teams
• A passion for delivering measurable business impact through engaging, customer-centric marketing

If you value ownership, curiosity, collaboration, and continuous improvement—and you’re excited about connecting our stores to our customers through a seamless lifecycle journey—we’d love to hear from you.

Qualifications

What You Will Bring to the Role:

• 5+ years of progressive experience in marketing operations, product strategy, or program management with a proven track record of taking end-to-end ownership of complex initiatives and driving measurable business results
• Strong analytical and business acumen with demonstrated ability to leverage data to build robust business cases, quantify ROI, and guide strategic investment decisions
• Comfort operating in ambiguity and a proven ability to thrive in fast-paced, dynamic environments where priorities shift and rapid decision-making is required
• Executive presence and communication excellence with the ability to craft compelling narratives, influence senior leadership, and gain buy-in across diverse stakeholder groups
• Cross-functional leadership capabilities with a track record of driving alignment, managing competing priorities, and delivering outcomes across all levels of the organization

What Will Set You Apart:

• Experience in telecommunications and customer base marketing strategies (retention, upsell, churn reduction, ARPU growth)
• Post-secondary degree in Commerce, Marketing, Business Administration, or related field (or equivalent combination of education and experience)
• Experience in reporting and analytics - turning insights into action