Marketing & Communication Manager

Marketing and Communications:

• Develop and implement an overarching S&K branding strategy that aligns with our corporate mission and values.
• Build brand awareness through digital means and printed materials.
• Ensure consistent use of approved brand identity guidelines throughout the organization and take the necessary steps to educate and correct when detected.
• Create and update- in collaboration with various stakeholders- marketing materials and collateral as needed.
• Maintain extensive knowledge of the business to offer solutions based on the unique needs of our customer groups and industry category.
• Plan, research, write, edit, and coordinate the production of internal and external publications.
• Develop, produce, and deliver the quarterly Corporate newsletter.
• Develop, execute, and monitor a Social Media strategy that aligns with the Corporate mission and values. 
• Develop content and write narratives, stories, press releases, and other written content as required.
• Maintain the quality, integrity of content of the Corporation’s web sites, developing and managing regularly scheduled updates as needed. 
• Recommend and establish content use and graphic standards policies using a developed style guide for all marketing and external material to move to more consistent messaging across the Enterprise; Update current marketing collateral IAW style guide.
• Develop communications material including planning, research, writing, editing, art directing, printing, and distribution.
• Identify and manage attendance at Trade Shows and Conferences that align with Corporate and Business Unit Strategic Objectives (customers, locations, capabilities).
• Publish the Corporation’s strategic plan and annual reports for the Shareholder as necessary.
• Demonstrated experience marketing to federal government customers with a focus towards services
• Demonstrated ability to collaborate, facilitate, and lead across a variety of teams (geographic, business type, management style).
• Demonstrated experience developing and implementing social media processes and campaigns.
• Demonstrated experience in building analytical reports and pulling divergent data points together to create a compelling story.
• Superior strategic thinker, writer, and conceptual organizer, coupled with a comprehensive understanding of tactics, action, and attention to detail to an exceptional level.  

Distribution and Analytics:

• Track web site analytics to determine if content is appropriate for and reaching target audiences; 
• Manage and systematically perform routine evaluations of the Corporate web site, including search engine optimization
• Evaluate effectiveness of social media campaigns to determine preferred and impactful networks.
• Manage the distribution process of publications and perform systematic evaluation to improve quality and cost effectiveness.

Budget Accountability:

• Manage and comply with approved funding guidelines, seeking review and approval for expenses outside the identified and allocated funds.
• Support annual budget preparation by submitting an annual Marketing budget for use under the B&P department budget.

Education

• Bachelor’s degree in Marketing, Communications, or related field required (i.e.: Journalism, etc.)
• Will accept 8 years of experience in exchange for a 4-year degree.     This is in addition to the minimum years noted under Experience.

Experience

• Minimum 5 years’ direct experience in marketing and communications in a leadership role.
• Experience with AI tools MS Co-Pilot, Chat GPT, or similar