Marketing Commercialization & Demand Generation Lead

What you’ll do:

The Marketing Commercialization and Demand Generation Lead role helps lead commercialization, content development, and digital media projects that support product launches and other key business initiatives. The position combines a keen understanding of marketing strategies and tools with industry knowledge and business fundamentals to translate direction from marketing leadership and key stakeholders into high-quality, on-brand deliverables. In collaboration with a team of digital and graphics specialists, this role helps coordinate project execution and workflow while remaining hands-on with content development as needed. It requires a creative and analytical mindset, along with the ability to partner cross-functionally with engineering, sales, product line managers, vendors, and other internal teams. 

In this role you will:

Project Management & Commercialization

• Lead commercialization projects supporting new product launches and key business initiatives, from planning through launch and optimization.
• Leverage marketing planning documents and stakeholder inputs to define scope, timing, and deliverables across pre-launch, launch, and post-launch phases.
• Ensure alignment on timelines and deliverables by creating projects, assigning tasks, and following up with stakeholders using Eaton’s preferred project management software.
• Maintain marketing calendars, communicate project status and milestones, and coordinate with external vendors to support delivery.
• Pull reports from various platforms for regular performance and budget review
• Content Development
• Translate marketing strategy, product positioning, and business objectives into clear creative direction for content and campaigns.
• Guide digital and graphic specialists to ensure content aligns with approved messaging, priorities, and brand standards.
• Contribute directly to content development as needed across digital and print channels, including web pages, videos, newsletters, social media, brochures, catalogs, and others.
• Partner with engineering, product line managers, and sales teams to gather initial input and feedback throughout the development process.
• Apply brand standards, industry trends, and best practices to inform content direction and execution.

Operational & Team Support

• Support continuous improvement of marketing processes, tools, and workflows to improve efficiency and consistency.
• Assist with coordination of shared resources, vendors, and project inputs as needed to support team delivery.
• Other duties as assigned.

Qualifications:

Basic (Required) Qualifications:

• Bachelor’s degree from an accredited institution.
• Minimum five (5) years of marketing experience.
• Minimum one (1) year experience leading product launches or commercialization efforts from concept to delivery.
• Minimum one (1) year experience with task-based project management software (e.g. Adobe Workfront, Asana, Wrike, etc.).
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1, H-1B, H-1B cap registration, O-1, E-3, TN status, 1-485 job profitability, etc.

Preferred Qualifications:

• Master’s degree in Marketing, Communications or a related field.
• 2+ years of experience in B2B marketing or creative leadership in a technical or manufacturing environment.
• Proficiency in Adobe InDesign with examples of previous work.
• Proficiency in Adobe Premiere Pro and/or After Effects with examples of previous work
• Proficiency in Adobe Illustrator and Photoshop with examples of previous work
• Photography and videography script writing, production and editing experience.
• 3D image creation and/or rendering experience.
• Familiarity with AI tools
• Experience with paid media platforms and reporting (Google, Meta, LinkedIn, etc.)

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