Marketing Coach, Digital and Performance

Description

The Marketing Coach, Digital & Performance serves as the primary marketing coach for Zerorez franchise markets and the system's subject matter expert in paid media, website performance, SEO, tracking, and reporting. This role is part of the Marketing Center of Excellence and works directly with franchise owners and coaches. 

Key Responsibilities Franchisee Coaching

 ? Serves as a marketing coach for assigned franchise owners across all areas of marketing, including strategy, budgeting, channels, messaging, and local marketing 

? Reviews franchise marketing performance and recommends strategies for improvement 

? Coaches franchisees on the effective use of marketing technology 

? Delivers training at the annual conference, webinars, and other educational events 

? Supports go-to-market strategy and marketing planning for new locations 

? Oversees digital setup for new locations, including GA4, GTM, Google Business Profile, and website launches Center of Excellence ? Conducts market research to inform marketing strategies and identify growth opportunities 

? Develops and evaluates marketing tests to improve campaign and creative performance 

? Leads system-wide marketing measurement, reporting, and benchmarking to identify trends and inform strategic decisions 

? Builds and maintains system-wide dashboards and franchise marketing reports 

? Establishes best practices for digital advertising 

? Leads system-wide SEO strategy, including site structure, local search visibility, and technical SEO 

? Establishes and maintains accurate GA4, GTM, and conversion tracking across franchise locations 

? Identifies and evaluates emerging digital marketing trends and opportunities 

? Supports the evaluation of existing and emerging marketing technologies 

? Partners with agencies and vendors to evaluate digital marketing performance and identify opportunities for improvement 

? Creates training materials, best-practice guides, and resources for the system knowledge base 

Requirements

? 5+ years of marketing experience, including hands-on management of digital advertising 

? Broad marketing knowledge beyond digital, including local and traditional marketing, messaging, and customer retention 

? Strong knowledge of SEO, GEO, and emerging digital marketing trends 

? Deep working knowledge of GA4, GTM, and conversion tracking 

? Experience with multi-location, franchise, or local business marketing 

? Strong analytical skills, including building dashboards, identifying trends, and communicating actionable insights 

? Ability to build trusted relationships with franchise owners and provide effective marketing coaching 

? Strong organizational skills and ability to manage multiple franchise markets and competing priorities 

? Understanding of how marketing connects to business operations, sales, and profitability 

Alignment with Zerorez Core Values 

? Trust: Build credible relationships and provide reliable guidance and learning resources. 

? Ownership: Follow through on coaching commitments and take responsibility for assigned systems and content. 

? Compassion: Listen with empathy, understand the challenges franchise owners and their teams face, and provide thoughtful support while maintaining clear expectations. 

? Agility: Use data and feedback to adjust coaching, improve resources, and respond to changing needs. 

? Relentless Drive: Consistently seek opportunities to improve outcomes for franchise owners, their teams, and the broader Zerorez network.